SEO Content Writer

TopHat HR; India; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Tophat HR is assisting a leading B2B technology company seeking an SEO Content Writer to join its marketing team. You will develop SEO-driven content to improve organic visibility, traffic, and lead generation, collaborating with SEO, content, and marketing teams.

Responsibilities include keyword research, writing blog posts and landing pages, creating content clusters, optimizing existing content, and monitoring performance with SEO tools.

Qualifications

• Minimum 4 years of experience in SEO content writing.
• Experience writing for B2B, SaaS, or technology companies.
• Strong understanding of on-page SEO, keyword research, search intent, and content optimization.
• Experience creating long-form, technical, and conversion-focused content.
• Excellent writing, editing, proofreading, and research skills.
• Familiarity with SEO tools such as Ahrefs, SEMrush, Google Search Console, SurferSEO, or similar platforms.
• Experience working with content management systems (WordPress or similar).
• Ability to manage multiple projects and consistently meet deadlines.
• Strong analytical mindset with attention to detail and content quality.
• Knowledge of AI-assisted writing tools and the ability to edit content for originality, accuracy, and brand consistency.

Responsibilities

• Research keywords and develop SEO-driven content strategies.
• Write engaging, high-quality, and optimized blog posts, landing pages, website copy, and other marketing content.
• Create content clusters and topic-based content to improve search rankings.
• Optimize existing content for improved SEO performance and user engagement.
• Conduct competitor and keyword research to identify new content opportunities.
• Ensure all content follows SEO best practices while maintaining readability and brand voice.
• Collaborate with SEO specialists, designers, and marketing teams to execute content campaigns.
• Proofread, edit, and fact-check content to maintain accuracy and quality.
• Monitor content performance and implement improvements based on SEO and analytics insights.
• Stay updated with Google's algorithm updates, SEO trends, and content marketing best practices.
• Create additional content assets such as case studies, whitepapers, ebooks, product pages, and email copy as required.

Skills

SEO content writing

B2B/SaaS writing

Keyword research

Editing & proofreading

Content strategy

Project management

Tools

Ahrefs

SEMrush

Google Search Console

SurferSEO

WordPress

Job description

Tophat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services.

About Our Client

Our client is a leading B2B technology company transforming offline communication through an API-first platform for automated direct mail and address verification. They are looking for a skilled SEO Content Writer to join their growing marketing team.

In this role, you will be responsible for creating high-quality, search engine optimized content that improves organic visibility, drives website traffic, and generates qualified leads. You will work closely with the SEO, content, and marketing teams to develop content strategies that align with business goals and establish the brand as an industry leader.

• Research keywords and develop SEO-driven content strategies
• Write engaging, high-quality, and optimized blog posts, landing pages, website copy, and other marketing content
• Create content clusters and topic-based content to improve search rankings
• Optimize existing content for improved SEO performance and user engagement
• Conduct competitor and keyword research to identify new content opportunities
• Ensure all content follows SEO best practices while maintaining readability and brand voice
• Collaborate with SEO specialists, designers, and marketing teams to execute content campaigns
• Proofread, edit, and fact-check content to maintain accuracy and quality
• Monitor content performance and implement improvements based on SEO and analytics insights
• Stay updated with Google's algorithm updates, SEO trends, and content marketing best practices
• Create additional content assets such as case studies, whitepapers, ebooks, product pages, and email copy as required

Skills & Qualifications

• Minimum 4 years of experience in SEO content writing
• Prior experience writing for B2B, SaaS, or technology companies is preferred
• Strong understanding of on-page SEO, keyword research, search intent, and content optimization
• Experience creating long-form, technical, and conversion-focused content
• Excellent writing, editing, proofreading, and research skills
• Familiarity with SEO tools such as Ahrefs, SEMrush, Google Search Console, SurferSEO, or similar platforms
• Experience working with content management systems (WordPress or similar)
• Ability to manage multiple projects and consistently meet deadlines
• Strong analytical mindset with attention to detail and content quality
• Knowledge of AI-assisted writing tools and the ability to edit content for originality, accuracy, and brand consistency

We are an equal opportunity employer and welcome people from diverse backgrounds, perspectives, and experiences. We are committed to providing accommodations throughout the hiring process whenever needed