SEO / ASO Analyst

WeeTech; Surat; On-site; INR 3,00,000 - 5,00,000; Full time

Job summary

A digital marketing agency is seeking a Well-trained fresher SEO/ASO Analyst skilled in strategic optimization for websites and app stores. Responsibilities include boosting site performance through SEO tactics, optimizing app store visibility, and analyzing traffic data. Ideal candidates will have excellent communication skills and a foundational understanding of digital marketing tools.

Qualifications

• Up to 1 year of experience in SEO and/or ASO.
• Basic understanding of ASO tools and techniques to improve app rankings.

Responsibilities

• Devising strategies to enhance site performance.
• Optimizing app store listings for visibility.
• Analyzing site traffic and making recommendations.
• Creating regular performance reports.

Skills

SEO strategies

ASO techniques

Data analysis

Communication skills

Keyword research

Social media management

Tools

Google Analytics

AdWords

Keyword Planner

Google Webmaster

Job description

We are looking for Well-trained fresher SEO/ASO Analysts with a proven track record of securing top positions in multiple SEO/ASO projects. You should have a deep understanding of all things SEO and ASO, combined with excellent communication skills.

SEO Analyst Responsibilities

• Devising strategies to enhance and monitor site performance, including proficiency in handling back-end SEO elements like sitemap.xml, robots.txt, metadata, site speed optimization, and related skills.
• Compiling and presenting comprehensive SEO performance reports.
• Analyzing site traffic and making data-driven recommendations.
• Advising changes to website architecture, content, linking, and other factors to boost SEO rankings for target keywords.
• Crafting digital media campaigns aligned with business objectives.
• Establishing a strong online brand presence and amplifying brand awareness.
• Maintaining a compelling online company voice through social media.
• Recommending and implementing direct marketing tactics for increased profitability.
• Managing tools such as AdWords, Google Analytics, Google Webmaster, and Keyword Planner.
• Communicating with clients for paid blog posting and link exchange opportunities.
• Creating regular reports.

ASO Analyst Responsibilities

• Optimizing app store listings (titles, descriptions, keywords, screenshots, and videos) to maximize app visibility and downloads.
• Conducting keyword research for app stores and tracking rankings.
• Monitoring and analyzing ASO performance metrics and providing improvement suggestions.
• Collaborating with the marketing and development teams to implement ASO strategies for both Android and iOS platforms.

Qualifications and Skills

• Well-trained fresher or up to 1 year of experience in SEO and/or ASO.
• Optimize SEO for assigned websites, primarily blogs, to enhance organic search results.
• Execute on-page/off-page and technical SEO strategies that captivate and engage site visitors, defining the target audience.
• Develop internal systems and protocols ensuring optimized content across all platforms and user experiences.
• Promote both offsite and onsite activities, building rankings, profiles, and traffic.
• Conduct tests, gather and analyze data, and identify trends and insights to maximize ROI in organic and paid search campaigns.
• Demonstrate expertise in keyword research, high-quality backlink building, and content verification.
• Basic understanding of ASO tools and techniques to improve app rankings in stores.