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Aditya Birla Group seeks an Associate Vice President to oversee end-to-end customer and sales experience, supervising multiple geographies and driving cross-selling of ABC products. The role involves monitoring branch operations, managing resources, and ensuring smooth processes across a high-growth environment.
The incumbent will lead initiatives to adapt to regulatory changes, train frontline teams, and maintain high service standards while coordinating with central teams for prompt support
At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.
Designation : Associate Vice President
To ensure best in class customer and sales experience by ensuring end to end superior service delivery, effective monitoring and supervision and control multiple geographies across states as per business requirement, identify processes gaps, analysing, researching and recommending improvements for current systems and processes thereby ensuring stability of processes and smooth operations. To drive cross selling across ABC products/solutions in the region as per agreed zonal plans and unique client requirements.
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1 New business - Policy Issuance, Servicing – Revenue Generation, Revenue Conservation & Financial Process Control 1.Maximize Business conversion ( Issuance %) all channels by Achieving 92 % login to issuance conversion on monthly basis on NOP & FP (net of Leakages & rejections)3.Establish adequate follow-up mechanisms and monitor the same at the branches to increase the Issuance to Submission Ratio as per targets. 4.Implement & Establish controls and quality checks at branches and monitor the same at the branches, lowering New Business & UW discrepancies vis‑to‑v set benchmarks.
5.Put in place mechanisms to minimize New Business Leakages in form of CD / FL / Rejections 6.Collaborate with Branch / HO teams for implementing new processes which are initiated to ensure process compliance.7.Ensure adherence to laid down accounting procedures and complete documentation is done in the required form within timelines.
8.Provide adequate support in decentralization objective of the company.
9.Act as whistle blower for the branches under purview. Ensure High level of FTR in respect of all transactions/request sent to central teams both in Issuances & processes with 100% closure for Query/Resolution/Complaints
KRA10 Admin/ front office and sales support activities for branches which have only one CSE and no Sales Support Executive. 1. Ensure that the CSEs in branches are adequately trained to execute additional responsibilities of admin and sales support effectively.
2. Seek reports on the admin, front office and sales report activities on a regular basis
3. Monitor performance of these executives and seek feedback from Branch Heads to enhance performance.
4. Ensure adherence to cost effectiveness and internal guidelines while ensuring delivery of these responsibilities.
KRA2 Effective Complaint Management 1.To Ensure 100 % FTRs in Queries and requests received across branches under span of control2.To ensure Timely closure of complaints assigned to central ops teams within prescribed TAT3.Ensure timely and accurate processing of post issuance transactions and resolution of customer (both internal & external) queries and complaints. 4.Establish mechanisms for processing of complete and valid requests only and monitor the same.5.Ensure timely resolution of internal and external customers for queries and complaints received.6. Collaborate with Branch / HO teams for implementing new processes which are initiated to ensure process compliance.7.Ensure adherence to laid down accounting procedures and complete documentation is done in the required form within timelines.
8.Provide adequate support in decentralization objective of the company.
9.Act as whistle blower for the branches under purview.
KRA3 Revenue Conservation & Generation –
Proactive and Reactive Retention,
Renewal Connect,
ABC leads conversion 1. Drive functional initiatives to improve persistency, reduction of leakage, customer retention and driving Net promoter score of both customers & sales.
2. Ensuring Customer is retained in case of surrender and freelook
3. Proactively identify and report sustainability related risk and drive corrective and preventive measures for surrender.
4. Proactive Retention to engage closely with the customer and ensure the policies are not surrendered
5. Make reactive retention efforts by contacting customers whose surrender fund value is >7.5 lacs
6. ABC Leads and conversion – actively generate lead for other lines of business
7. Visit clients for complaint resolution or as part of persistency initiatives as per directives from zone / head office operations on need basis.
8. Share feedback & suggestion to improvise customer service via channels specified by company
KRA4 Stakeholder Engagement & Customer Centricity 1. Personally engage with Sales teams across all channels present in branches under span of control2. Daily engagement with high producing distributors to address their concerns
3. To monitor and push issuance figures both at branch and HO levels for the month and achieve the targets set for the month.
4. Follow up with customers for requirement submission and other requisitions
5. SM is first point of escalation and ensure no escalation goes beyond them
KRA5 MIS and Analytics: 1. Collate inputs/data on various accounts and operational front from reporting branches and present the same