Senior Vice President, Commerce

WPP Media; Gurugram District; Hybrid; INR 2,500,000 - 5,000,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media seeks a Lead Ecommerce Strategy to drive strategic thinking across commerce clients, shaping growth roadmaps and playbooks for marketplaces, quick commerce, and retail media. The role translates complex dynamics into clear frameworks, partnering with senior stakeholders and cross‑agency teams to deliver value.

You will develop POVs, embed advanced analytics, and guide client decisions with a focus on profitability and scalable transformation, aligning with data and product teams to

Responsibilities

• New business/pitches - Lead and convert pitch ratios for FMCG clients.
• Existing clients - Lead commerce strategy development with growth roadmaps and playbooks.
• Platforms - develop playbooks across marketplaces and quick commerce.
• Translate consumer behavior and signals into actionable strategic recommendations.
• Develop commerce POVs and thought leadership to guide client decisions.
• Partner with data/product teams to embed analytics and AI-enabled solutions.
• Collaborate with activation, creative, and media teams to align strategy with execution.
• Identify whitespace opportunities to unlock incremental growth for clients.

Skills

Strategic thinking

FMCG knowledge

Stakeholder management

Analytics

Tools

AI-enabled analytics

Job description

About WPP Media

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, We Believe In The Power Of Our Culture And Our People. It’s What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other. In This Role It Will Be Critical To Embrace WPP & WPP Media’s Shared Core Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Overview

The Lead Ecommerce Strategy will lead strategic commerce thinking across WPP Media’s Commerce clients, shaping how brands win across ecommerce marketplaces, quick commerce, retail media, niche platforms, and emerging commerce ecosystems. The role is responsible for translating complex platform, consumer, and commercial dynamics into clear strategic frameworks, growth roadmaps, and whitepapers. Sitting at the intersection of commerce strategy, retail media, data & technology, and strategic consulting, this role partners closely with senior client stakeholders, platform partners, and cross-agency leadership. The individual will play a critical role in driving category leadership, commerce media strategy, profitability, and scalable commerce transformation for clients.

Key Responsibilities

• New business/pitches - Lead and convert pitch ratios for FMCG clients.
• Existing clients - Lead commerce strategy development for our clients, including annual growth roadmaps, category expansion strategies, and FMCG playbooks
• Platforms - platform-specific playbooks across marketplaces, quick commerce, and other commerce formats.
• off platform - how to integrate and create synergy between online and off platform platforms
• Translate consumer behaviour, platform mechanics, and retail media signals into actionable strategic recommendations that drive market share, profitability, and brand equity.
• Develop and own commerce POVs, strategic frameworks, and thought leadership to guide client decision-making and internal best practices.
• Partner with data & product teams to embed advanced analytics, measurement frameworks, and AI-enabled solutions into commerce strategy and client deliverables.
• Work closely with activation, creative, and media teams to ensure strategic intent is consistently reflected in execution and business outcomes.
• Identify white-space opportunities across platforms, categories, and capabilities to unlock incremental growth for clients.
• Support new business pitches and strategic expansions, shaping differentiated commerce narratives and solutioning.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice for more information on how we process the information you provide.