Senior Social Marketing Lead

OLIVER | The Brandtech Group; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

OLIVER | The Brandtech Group seeks an experienced leader for their social media initiatives in Gurugram, India. The role requires 9-12 years in social media with extensive project management skills, focusing on multi-channel campaigns that include influencer programs and creative strategies. Candidates should have a strong command of platforms like YouTube and TikTok, with an analytics-first approach to measurement and reporting. Join us to push the boundaries of technology and AI while promoting an inclusive workspace.

Qualifications

• 9–10 years in social media with heavy project/program management.
• Track record leading product/hardware/software launches.
• Deep platform knowledge for YouTube, TikTok, Instagram, LinkedIn.

Responsibilities

• Lead complex, concurrent campaigns from brief to retro.
• Translate technical features into social-first narratives.
• Oversee creative and paid social plans and optimize in-flight.

Skills

Project/program management

Social media campaigns

Data evaluation and reporting

Stakeholder management

Short-form video fluency

AI tools understanding

Job description

About the role

Lead end-to-end social planning and execution for Android partnership across APAC. Balance hands‑on project/program management with high-impact, multi-channel campaigns for OS partnerships, feature launches, and ecosystem storytelling.

What you will be doing

• Lead complex, concurrent campaigns (launches, collaboration campaigns, social activation) from brief to retro; manage budgets, timelines, and risks.
• Translate technical features into clear, social-first narratives for consumers and developers.
• Partner with local markets in creating and implementing regional social campaigns.
• Oversee creative and paid social plans; define tests and optimize in‑flight.
• Lead influencer/creator programs along with local markets for APAC.
• Build dashboards, report KPIs, and drive continuous optimization; own budgets/forecasting.

What you need to be great in this role

• 9–10 years in social media with heavy project/program management; proven delivery of multi‑market, multi‑channel campaigns.
• Track record leading product/hardware/software launches with measurable impact.
• Deep platform know‑how for YouTube, TikTok, Instagram, X, LinkedIn; strong short‑form video and creator fluency.
• Analytics‑first: experience in data evaluation and reporting for social media.
• Excellent brief writing, stakeholder management, and executive communication.
• Driven, proactive, and enthusiastic, with a passion for new technologies and AI.
• Proficient understanding of AI tools is beneficial, with a keen ability to learn and leverage these tools.

Years of experience: 9-12

Location: Gurgaon, India

Our values shape everything we do

Be Imaginative to push the boundaries of what’s possible.

Be always learning and listening to understand.

Be actively pro‑inclusive and anti‑racist across our community, clients and creations.

Equal Opportunity Statement

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.