Senior Sales Officer LAP

AU SMALL FINANCE BANK; Jalandhar; On-site; INR 360,000 - 480,000; Full time

Job summary

AU Small Finance Bank Limited is seeking a Senior Sales Officer LAP to generate fresh business and service existing clients. The role involves field visits, credit document verification, and maintaining strong customer relations.

The position emphasizes meeting sales targets, conducting marketing activities, and coordinating with operations for seamless onboarding and servicing in a field-heavy environment.

Qualifications

• Industry BFSI
• 0–3 years experience in Sales/Customer service or related roles
• Strong communication and relationship-building abilities

Responsibilities

• Achieve assigned sales targets and handle collections.
• Conduct marketing activities to generate new business sources.
• Manage customer queries, build relationships and enhance brand value.
• Attend customer inquiries and provide resolutions.
• Coordinate with Operations & Collections for onboarding and servicing.
• Perform field visits for verification and take photos.
• Obtain visit reports from seniors and coordinate with teams.
• Visit customers for first FI and accompany seniors as needed.
• Verify credit documents (ITR, bank statements, receipts) and perform OSV.
• Prepare basic Credit Appraisal Memo (CAM).
• Take reference checks from local market and existing customers.
• Follow bank policies and procedures.

Skills

ownership & accountability for results

customer-centric mindset

digital business apps & software

hard work & detail-orientation

eager to learn & grow in banking

positive mindset & integrity

bias for action & urgency

Job description

Group Company:

AU Small Finance Bank Limited

Designation:

Senior Sales Officer LAP

Office Location:

Position description:

Generate fresh Business and service existing clients

Primary Responsibilities:

• 1. Achieve assigned targets for sales & regular collection
• 2. Conduct Marketing activities, leafleting , Canopy etc to identify new sources of business
• 3. Handle customer queries, build up customer relationship and develop brand value in the market
• 4. Attend customer queries and provide resolution
• 5. Co-ordinate with Operations & Collection department for customer onboarding and servicing
• 6. Conduct physical verification of customer's residence, business and any other asset crucial from credit point of view and taking photographs.
• 7. Follow instructions frm seniors, coordinate with internal teams for getting visit reports done.
• 8. Visit customers for first FI and meeting, and also accompany seniors to customer's place for visit and verification.
• 9. Conduct physical verification of credit related documents like ITR, Bank statement, receipts, ledger and property documents - doing OSV ( Original Seen and verified) of documents.
• 10. Prepare basic CAM ( Credit Appraisal Memo)
• 11. Take reference check of customers from local market and existing customers.
• 12. Follow policies & procedure as laid down by the bank.
• 13. Portfolio Management - visit delinquent cases, collect EMIs of delinquent cases in collaboration with collections team.
• 14. Maintain and stop early delinquency , Non-starter cases in portfolio, decide the treatment of such cases wisely.
• 15. Maintain least OTC / PDD pendency and ensure timely clearance of the same.
• 16. Maintain non-RPDC portfolio - ensure all cases of portfolio are ACH.
• 17. Maintain and collect fresh bouncing cases EMI with charges as mentioned in policy,
• 18. Correct the operational errors and get 100% cases repayment in Non-PDC mode.
• 19. Collect fresh data from open marketing activities for tele calling and self sourcing.
• 20. Follow leads so generated from data received from telemarketing team
• 21. Complete documentation, file agreements, formats and other formalities for disbursement of cases
• 22. Clear queries from credit, Ops, Legal, Valuation etc.
• 23. Timely submit daily MIS and sourcing data to reporting authority

Additional Responsibilities:

• 1. Provide true and fair opinion based on customer's interaction.
• 2. Clear queries of customers - clarify final ROI, Fees, Charges, and all other terms of the case
• 3. Do not get involved in any financial/non-financial transaction with the customer
• 4. Maintain decency and good behaviour while dealing with the customer, visiting property, especially while taking photos of the house and surroundings with permission of the customer.
• 5. Conduct customer reference checks with utmost sincerity and maturity - goodwill of the client should not be hampered - not disclose any financial or personal information of existing / new clients with any ( existing / prospective clients ) or any 3rd party

Reporting Team:

• Reporting Designation:
• Reporting Department:

Educational Qualifications Preferred:

• Category:
• Field specialization:
• Degree:
• Academic score:
• Institution tier:

Required Certification/s

Required Training/s

Required Work Experience:

• Industry: BFSI
• Role: Sales Executive, Sales Officer, Customer Service Executive/Officer, Relationship Executive/Officer
• Years of experience: 0 to 3

Key Performance Indicators:

Business Volume, Average Ticket size, Boarding rate

Required Competencies:

• 1. ownership and accountability for results
• 2. Customer-centric mindset and actions
• 3. adept at handling digital business apps and software
• 4. hard work and detail-orientation
• 5. eager to learn and grow as a banking professional
• 6. positive mindset, ethical and high integrity
• 7. Bias for Action and Urgency

Required Knowledge:

• 1. Aptitude for lead generation
• 2. Target Market Knowledge - Local Area geography familiarity
• 3. Familiarity with Digital applications
• 5. Detailed data collection/recording

Required Skills:

• 1. Professional Communication - Regional language proficiency, verbal and written fluency, soft-spoken
• 2. Relationship Management - Client-Centric Approach, respectful
• 3. Sales Forecasting & Reporting

Required Abilities:

• Physical: 1. Physical fitness 2. Mental agility 3. Ability to extensive field travel/work 4. Ability to handle work pressure and demanding clients
• Other: 1. Valid Two-Wheeler Driving License 2. Personal 2-wheeler 3. Own Smartphone 4. track record of past employment 5. Positive reference check and clear civil report

Work Environment Details:

90% - Field, 10% - Office

Specific Requirements:

• Travel: High
• Vehicle: 2-wheeler
• Work Permit:

Other Details:

• Pay Rate:
• Contract Types: Permanent
• Time Constraints: Flexibile workhours as per business requirement
• Compliance Related: 1. Aherence to Code of Conduct policy of the bank 2. Non-disclosure of confidential information about bank, clients 3. Responsible handling of bank assets s.a. ID Card, SIM, Marketing material, digital devices, Receipt book etc.
• Union Affiliation: