Senior Sales Manager

PeopleStrong; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

AB Housing Finance Limited is seeking a Sales Manager (DSA) to drive retail loan products through the DSA channel and expand the distributor network in India. The role focuses on achieving targets, managing relationships with DSAs, and delivering customer-centric finance solutions across housing, property, and related lending.

Ideal candidates will have a strong track record in Banking/NBFC sales, with 3-4 years in HFC sales and DSA exposure, plus excellent negotiation and team leadership

Qualifications

• Graduate with 6-7 years total sales experience in Banking/NBFC space, with at least 3-4 years in HFC sales and DSA exposure.
• Commercial acumen, team management and communication.
• Execution skills and customer relationship management.

Responsibilities

• Achieve sales targets through the DSA channel, as agreed with ASM-ABHFL.
• Build and tap DSA network to achieve targets, considering competitor terms and relationships.
• Drive loan sourcing, sanction and utilization while maintaining portfolio health and profitability.
• Ensure compliant sales operations, risk management, and high service standards.

Skills

Business Development

Business Strategy

Sales

Education

Graduate

Job description

BUSINESS_UNIT-1 AB Housing Finance Limited

BUSINESS_UNIT-2 AB Housing Finance Limited

BUSINESS_UNIT-3 AB Housing Finance Limited

DEPARTMENT-1 Informal

Country India

Worksite Pushkar Business Park Ahmedabd

Skills

Skill

Business Development Business Strategy Sales

Graduate

CERTIFICATION

Job Description

Job Context

Key Aspects:

• Providing housing finance (to buyers), Loan against Property, Commercial Property Purchase, Lease Rental Discounting and Construction Finance (to builders) solutions, ABHFL caters to a diverse range of customer segments through its various service offerings. Additionally, being predominantly retail driven, the business is characterized by high volume of loan transactions and customer relationships. As a result, ABHFL business performance is strongly impacted by people, process and organizational efficiencies, alongside core business drivers such as product/ solution quality, channel and customer relationship management and risk management.
• While unit of sizing up the business is its loan book size, profitability and minimized delinquency are also key business objectives.
• Higher cost of funding impacts profitability as well as competitiveness of loan rates that can be offered to clients
• For retail customers, identifying and acting on relevant needs for target demographics/ customer segments/ etc., in an efficient manner ensuring process, statutory and regulatory compliance at all times, are key for building business performance and sustainability.
• For institutional/ builder customers, understanding and addressing complex business requirements via proactive relationship management and customized solution fitment, while ensuring compliance at all times, are important to gain competitive advantage.
• The Sales Manager (DSA) – ABHFL is responsible for achieving sales targets through the DSA channel, as agreed with the ASMABHFL, in terms of targeted book size, growth & customer service objectives.
• To build and tap DSA network in order to achieve targets considering factors impacting DSA relationships such as competitor offerings/ terms, existing relationships, mutually beneficial propositions, etc.
• To upgrade financial & operational know how on industry dynamics, effective negotiation and relationship building, and efficient loan processing for maintaining lasting relationships with DSAs and customers while ensuring portfolio health and profitability
• To drive loan conversion/ sanction/ utilization rates and ensure an appropriate sourcing funnel to meet targets
• To ensure credit quality, effective portfolio selection/ pre-screening, and work closely with Risk team members to minimize potential NPAs while driving sales and maintaining DSA relationships
• To ensure compliant sales operations at all times, despite sales pressures and market cycles

Enabling Skill Sets & Qualifications

• Critical skill sets required to meet these challenges include commercial acumen, team management and communication, product-market awareness, and execution skills.
• Education & experience required to fulfil this profile are a graduate with minimum 6 - 7 yrs of total sales experience in the Banking/ NBFC space, of which at least recent 3 - 4 yrs experience should be in HFC sales with good exposure to DSA channel.