Senior Sales Executive

6298 Kwality Wall's (India) Limited; Delhi; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Kwality Wall’s (India) Limited in Agra is seeking a Sr Sales Executive to drive sales and distribution for our ice cream brands in General Trade. You will manage your territory and customers, achieve targets through personal selling and RS systems, and monitor competition.

The role requires 5+ years in channel sales, strong ROI skills, and ability to plan and appoint RS. Proficiency in English and a local language is preferred; the company values ownership, speed, and low-ego teamwork.

Qualifications

• Minimum Fulltime Graduation.
• Minimum 5 years of Experience in Channel Sales.
• Excellent in ROI Calculations & RS Distribution Management.
• Should be well-versed with RS appointment & Sales Planning.
• Conducting promotional activities & execution.
• Decent Communication in English and Local language is desired.

Responsibilities

• Drive sales and distribution for company products and manage allocated territory and customers.
• Achieve sales targets through personal selling (visiting market) and driving RS system.
• Analyse how to improve the competitive position in the market through improved customer service.
• Negotiate with RS and develop people on managing customers to obtain more business.
• Monitor competitive activities and provide feedback to the branch on actions to counter them.
• Monitor RS performance and take corrective action (infrastructure gaps).
• Organize promotion activities within budget limits in consultation with superiors.

Skills

Channel Sales

ROI Calculations

RS Distribution Management

RS Appointment & Sales Planning

Promotional activities

English

Local language

Education

Graduation

Job description

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Job Title: Sr. Sales Executive Function: Customer Development - Sales Work Level: 1C Company overview Why we exist? Location: Agra

We believe life tastes better with Ice Cream. We exist to bring the power of ice cream to more people, in more places, in new and unexpected ways. As our founder Mr Wall's already said in 1922, ‘By taking pleasure seriously". We truly embody this and are creating the world’s largest IC company to accelerate these extraordinary ice cream experiences for more people around the globe.

About the company: Unilever, world’s 3rd largest CPG company with revenues of $60mn, has announced the spinoff of its Ice cream business group and form an independent company. Ice cream as a business system has very different character & a distinct business system when compared to other Unilever categories as it requires a dedicated cold chain GTM, it’s an impulse category and needs larger distributive and multichannel OOH footprint, needs agility to manage seasonality and rigour in front end execution. This bold move leads the creation of an iconic pure play ice cream company “MAGNUM IC Company” which operates in 85 countries with a revenue of $9.5bn globally, the global business is headquartered in Amsterdam. Magnum IC company houses world’s most iconic brands like Magnum / Ben & Jerry, Cornetto, Breyers , Walls and Grom. This separation gives us boost to accelerate fast in the highly attractive $1 trillion snacking and refreshment industry, growing consistently globally.

Magnum IC Company in India: In India, Kwality Wall’s (brand of Hindustan Unilever) is a large IC business with national presence. The HUL board has approved the demerger of Kwality Walls India business as a separate listed entity. Hence KWIL will be 100% part of the Magnum IC company with its India head office in Mumbai.

The Role: Sr Sales Executive

The Senior Sales Executive would be required to drive sales and distribution for the company products and manage his allocated territory and the customer.

DESCRIPTION Of the Role

• Minimum 5-8 years of experience in General Trade, Channel Sales experience, ROI calculations and distributor handling.
• Achieve sales targets through personal selling (visiting market) and driving RS system.
• Analyse how to improve the competitive position in the market through improved customer service.
• Negotiate with his RS and develop his people on managing customers to obtain more business.
• Monitor closely the competitive activities and provide feedback to the branch on appropriate action that the company needs to take to counter such activities.
• Monitor systematically the performance of the RS and RS's sales team and take corrective action (infrastructure gaps).
• Within budget limits for brand activities organize promotion activities in consultation with the superiors.

KEY REQUIREMENTS (EDUCATION, WORK EXPERIENCE & SKILLS)

• Required a Minimum Fulltime Graduation
• Minimum 5 years of Experience in Channel Sales.
• Excellent in ROI Calculations & RS Distribution Management
• Should be well-versed with RS appointment & Sales Planning
• Conducting promotional activities & execution
• Decent Communication in English and Local language is desired

Watch out: You are not applying to HUL. KWIL has already demerged from HUL, and we are in process of listing our share independently. However, our heritage / culture and focus on grooming business leaders of tomorrow continues to be same as 70% of our leaders come from HUL / Unilever.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

Roles with real accountability and visible impact

• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.