Senior Research Associate

NielsenIQ; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NielsenIQ in Mumbai is seeking a Senior Research Associate, Line & Price, to help develop the Innovation Practice by executing marketing studies for clients. You will compile, analyze and interpret data, assist in client reports, and build presentations with a high degree of independence.

We provide extensive training on choice-based research, market design and analysis, and delivering consultative presentations.

Qualifications

• Analytical proficiency with data interpretation.
• Strong communication and time-management skills.
• Self-starter with proactive mindset and solution orientation.
• Post-graduate with Marketing specialization and 6+ months market research experience.

Responsibilities

• Project Execution & Management (85%) – Lead tasks and deliverables.
• Own internal project execution and meet inputs through final outputs.
• Support CS teams in data handling, charting, and report creation.
• Ensure proper documentation, organization, and quality checks of outputs.
• Independently and correctly utilize BASES L&P Tools.
• Ensure internal and external deadlines are met.
• Identify questions/issues and proactively seek solutions.
• Effectively use resources.
• Additional Responsibilities (15%).
• Develop foundational understanding of L&P services, methodology, and theories.
• Develop familiarity with NIQ assets.
• Team collaboration and leadership; be a good team player and mentor juniors.

Skills

Analytical thinking

Strong communication

Time management

Self-starter

Solution-oriented mindset

MS Office proficiency

Education

Post-Graduate Marketing specialization

Tools

BASES L&P Tools

MS Office Suite

Job description

Job Description

As a Senior Research Associate, Line & Price, you will help develop the NielsenIQ Innovation Practice business by executing marketing research studies for our clients. You will be responsible for compiling, analyzing and interpreting marketing research data, helping CS write client reports, and constructing client presentations with a high degree of independence. You will support the Line & Price team in driving revenue by delivering excellent project work that will result in repeated business with our clients.

While we seek candidates with proven analytical skills, we provide extensive training to give our Associates the subject matter expertise to function effectively in our business. This includes training regarding choice-based research methods, designing and analyzing market research, and delivering high impact consultative presentations to our clients.

Responsibilities

• Project Execution & Management (85%)
• Ownership of internal project execution (Finalization of inputs through deliverables)
• Support CS teams in executing project tasks including data handling, charting, and report creation
• Ensure proper documentation, organization, and quality checks of outputs
• Knows L&P study processes and initiates steps without prompting
• Independently and correctly utilizes BASES L&P Tools
• Ensures internal and external deadlines are met
• Identifies questions/issues and proactively seeks solutions
• Effectively uses resources
• Additional Responsibilities (15%)
• Methodological Expertise
• Develops foundational understanding of the L&P services, methodology, and underlining theories
• Develops understanding of Core BASES services
• Develops familiarity with NIQ assets
• Team Collaboration and Leadership
• Is a good team player
• Support, Coach, Mentor juniors in the team
• Effectively leverages support functions
• Adopts and efficiently executes the processes in place

Qualifications & Success Factors

• Analytical proficiency
• Strong communication skills
• Strong time management skills
• Self-starter with proactive mindset
• Solution-oriented mindset
• Proficiency in Microsoft Office Suite
• Flexible in either working 11-8PM or 2-11PM shift
• Post-Graduate with a specialization in Marketing (6months+ market research experience)

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion