Senior Product Marketing Manager

Scopely; Bengaluru Urban; Presencial; INR 4.000.000 - 7.000.000; Jornada completa

Descripción de la vacante

Scopely, Bangalore-based, is seeking a Senior Product Marketing Manager for the Royal Lounge Casino team. You will lead marketing strategy, brand evolution, and cross-functional collaboration to drive player engagement and performance in a live mobile gaming environment.

The role requires 5+ years in mobile game marketing, a strong track record in branding, and the ability to leverage player insights to inform GTM strategy.

Formación

• 5+ years of experience leading marketing strategy for mobile games.
• Experience leading rebranding or repositioning for digital consumer products, preferably games.
• Strong ability to connect player insights, positioning, and go-to-market strategy with data-driven approaches.

Responsabilidades

• Shape and execute marketing strategies to elevate product visibility.
• Lead branding and performance optimization to improve CPI/IPM and long-term value.
• Collaborate with product, UA, and creative teams to ensure cohesive messaging across touchpoints.
• Conduct market and audience research to identify growth opportunities and test hypotheses.

Conocimientos

Marketing strategy

Branding

Cross-functional collaboration

Data-driven decision making

Descripción del empleo

Scopely is looking for a Senior Product Marketing Manager to join the Royal Lounge Casino team in Bangalore!

At Scopely, we care deeply about what we do and aim to inspire play every day, whether through our work with talented colleagues or through our connection with millions of players around the world. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry.

Royal Lounge Casino is a category-leading free-to-play social casino experience, offering slots, bingo, cards, and more to a large, established player community. Our team is distributed across multiple global hubs, including Bengaluru, Tel Aviv, and Barcelona.

What You'll Do

The Senior Product Marketing Manager for Royal Lounge Casino will play a pivotal role in bringing together creative, product development, and user acquisition efforts to contribute to the game's success. As a strategic leader, you'll shape and execute marketing strategies that elevate product visibility, deepen player engagement, and strengthen the game's creative identity in ways that resonate with the market. This role requires a strong understanding of live game dynamics, cross-functional influence, and the ability to turn insights into action aligned with both player expectations and business goals.

• Marketing Strategy & Positioning: Own and evolve the product marketing strategy for Royal Lounge Casino, ensuring alignment with studio goals, business KPIs, and player needs. Define clear positioning, messaging, and audience strategy to differentiate the game in a competitive landscape
• Brand Evolution & Performance Optimization: Lead rebranding and repositioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value. Continuously refine brand and creative strategies based on data, market signals, and player insights
• Cross-Functional Leadership: Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions
• Player & Market Insights: Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn approach to validate hypotheses and optimize positioning over time

What We're Looking For

• 5+ years of experience leading marketing strategy for mobile games
• Experience leading rebranding, repositioning, or reinvigoration efforts for digital consumer products, preferably games
• Strong foundation in product marketing, with the ability to connect player insights, positioning, and go-to-market strategy, blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes
• Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers
• Excellent cross-functional collaboration and communication skills, with the ability to align diverse stakeholders and influence without direct authority
• Comfortable working with marketing data and testing frameworks, with the ability to identify relevant metrics, measure performance, and translate findings into action

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time "MONOPOLY GO!" and "Pokémon GO," along with "Stumble Guys," "Star TrekTM Fleet Command," "MARVEL Strike Force," "WWE Champions," the Scrabble® franchise, "Yahtzee® With Buddies," and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry - bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team - including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely's position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like "MONOPOLY GO!" from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses - Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and "Best Workplaces for Innovators," Scopely believes that video games can be a force for good - creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [e-mail]. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.