Senior Product Manager I (Adtech)

Nielsen Holdings Plc; India; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Nielsen Holdings Plc in India is seeking a Senior Product Manager to lead cross-functional teams that measure national and local TV audiences across linear, cable, and streaming environments. You will define product strategy, translate requirements into a roadmap, and guide cross-functional teams from concept through launch and ongoing improvement.

The ideal candidate will own the product roadmap, partner with data science, engineering, research, operations, sales, and customer success, and

Qualifications

• 6+ years in product management, media measurement, or related fields.
• Experience taking data-intensive products from strategy to delivery and adoption.
• Strong understanding of TV/video ecosystems (broadcast, cable, streaming, local markets).
• Experience with large data sets, data partnerships, APIs, or analytical platforms.

Responsibilities

• Own product strategy and roadmap for cross-platform TV audience measurement.
• Translate needs into clear product requirements and metrics.
• Partner with data science, engineering, research, operations, sales, and customer success.
• Drive measurement solutions across linear and streaming environments.
• Maintain methodological rigor when integrating viewing data.
• Lead discovery with clients to identify unmet needs and validate directions.
• Define operating models and quality standards for data accuracy and delivery.
• Communicate product vision and progress to executives and partners.
• Mentor product managers and strengthen product practices.

Skills

Product management

Media measurement

Audience analytics

Advertising technology

Streaming

Tools

APIs

Job description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

About the role

We are seeking a Senior Product Manager to lead products and capabilities that measure national and local television audiences across linear broadcast, cable, and streaming environments. This role sits at the intersection of media measurement, data science, technology, and client needs—turning complex viewing signals into trusted, actionable audience insights for programmers, advertisers, agencies, and other media stakeholders.

The ideal candidate understands how television is bought, sold, distributed, and measured across fragmented platforms. You will define product strategy, translate industry requirements into an actionable roadmap, and guide cross-functional teams from concept through launch and ongoing improvement.

What you’ll do

• Own product strategy and roadmap for cross-platform television audience measurement capabilities spanning national and local markets.
• Translate customer, market, and regulatory needs into clear product requirements, success metrics, and prioritized investments.
• Partner with data science, engineering, research, operations, sales, and customer success to deliver scalable, reliable measurement products.
• Drive measurement solutions across linear and streaming environments, including audience estimates, reach and frequency, impressions, demographic reporting, time-shifted viewing, and deduplicated cross-platform audiences.
• Evaluate the integration and use of viewing data from panels, return-path data, set-top boxes, smart TVs, streaming platforms, and other data sources while maintaining methodological rigor.
• Lead discovery with clients and industry stakeholders to identify unmet needs and validate product direction.
• Define operating models and quality standards that support data accuracy, comparability, transparency, and timely delivery across national and local markets.
• Communicate product vision, tradeoffs, progress, and outcomes to executive stakeholders and cross-functional partners.
• Mentor product managers and contribute to stronger product practices, decision frameworks, and team development.

Qualifications

What you bring

• 6+ years of experience in product management, media measurement, audience analytics, advertising technology, streaming, or a related field.
• Demonstrated experience taking data-intensive products from strategy and discovery through delivery, adoption, and continuous improvement.
• Strong understanding of television and video ecosystems, including broadcast, cable, streaming, connected TV, local markets, ad-supported programming, and media buying.
• Familiarity with audience measurement concepts such as ratings, share, reach, frequency, impressions, demographics, viewing duration, co-viewing, time shifting, and cross-platform duplication.
• Experience working with large-scale data sets, data partnerships, APIs, and/or analytical platforms; comfort partnering deeply with technical teams.
• Ability to balance methodological integrity, customer value, operational feasibility, and commercial priorities.
• Excellent written, verbal, and stakeholder-management skills, with the ability to explain complex concepts clearly to technical and nontechnical audiences.
• Experience influencing without direct authority in a matrixed, cross-functional environment.

Success in this role

In the first year, you will establish a clear roadmap for cross-platform television measurement, strengthen alignment between customer needs and delivery teams, and launch improvements that increase trust, usability, and coverage across national and local audiences.

You will help shape the next generation of television audience measurement as viewing continues to fragment across traditional and streaming platforms. This is an opportunity to influence an industry-critical product area, work with sophisticated data and technology, and make measurement more transparent, comparable, and useful for the marketplace.

Additional Information

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