Senior Product Manager - Creative Technology & Innovation

Target; Bengaluru; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A leading retail company is seeking a Senior Product Manager - Creative Technology & Innovation in Bengaluru. The role involves scouting and testing emerging technologies, developing proof-of-values in content creation, and collaborating with cross-functional teams. Candidates should have 8+ years of experience in a relevant position and strong knowledge of creative tooling and generative AI. This full-time role supports a culture of diversity and innovation.

Qualifications

• 8+ years in a creative technologist or content automation role.
• Strong hands-on experience with modern creative tooling.
• Experience using generative AI platforms.

Responsibilities

• Continuously scout and test emerging technologies.
• Develop quick-turn proof-of-values to demonstrate viability.
• Collaborate with cross-functional teams.

Skills

Creative tooling (AI)

Generative design platforms

Modern creative tooling

Communication skills

Technical scalability evaluation

Tools

Photoshop

Figma

InDesign

Adobe Experience Manager

Salesforce Marketing Cloud

Job description

Overview

Senior Product Manager - Creative Technology & Innovation at Target. Target is a Fortune 50 company with a global presence and a focus on inclusive, diverse teamwork. The Bengaluru team operates as part of Target’s global organization, supporting strategy and operations.

Joining Target means promoting a culture of mutual care and respect, with inclusion at the core value. Target is an equal opportunity employer that provides diverse opportunities for growth and success.

Team overview

The Marketing Capabilities Content Supply Chain Product team is seeking a forward-thinking Creative Technologist to explore, test, prototype, and scale next-generation content creation solutions across video, copy, imagery, and data. This role involves hands-on experience with generative AI, automation tools, creative data tooling, and synthetic media. You will test early-stage solutions, build proof-of-values (PoVs), and identify tools with potential to scale across marketing and creative teams, helping transform how we tell stories and deliver content at scale.

Key Responsibilities

• Continuously scout and test emerging technologies across video, image, copy, and content data platforms (e.g., GenAI, creative ops, content automation).
• Conduct structured evaluations of tools based on creative potential, cost efficiency, speed, and compatibility with existing systems.
• Build & Prototype
• Develop quick-turn proof-of-values (PoVs) to demonstrate value and viability of tools and techniques.
• Collaborate with creative, brand, engineering, and data teams to co-create experimental outputs.
• Identify successful pilots and work with cross-functional teams to scale solutions into production environments, tools, or workflows.
• Define success metrics, document learnings, and outline rollout requirements for broader adoption.
• Act as a technical-creative bridge between creative, tech, and marketing stakeholders.
• Present demos and insights clearly to technical and non-technical audiences.
• Stay Ahead of Trends
• Maintain fluency in the fast-evolving GenAI and content innovation landscape (e.g., Runway, ElevenLabs, OpenAI, Descript, Adobe Firefly, VertexAI, Synthesia).
• Develop POVs on where to invest and what to sunset based on value potential.

About you

• 8+ years in a creative technologist, innovation, or content automation role
• Strong hands-on experience with modern creative tooling (AI, APIs, generative design platforms)
• Experience using generative AI platforms such as Adobe Firefly, VertexAI, Gemini, ChatGPT, ComfyUI, Forest Labs, Flux Kontext
• Strong familiarity with creative tools such as Photoshop, Figma, InDesign, and related design software
• A portfolio or record of building prototypes or PoVs in the content or marketing tech space
• Ability to evaluate technical scalability and cost/benefit for creative tools
• A curious, experimental mindset and strong communication skills
• Direct experience implementing and leveraging industry-leading content solutions such as Adobe Experience Manager, Salesforce Marketing Cloud, or similar best-of-breed products

Nice to have

• Experience working in retail, content-heavy organizations, or large marketing/creative teams
• Deep knowledge of the overall MarTech ecosystem, including content management, digital asset management, personalization, and analytics platforms
• Familiarity with creative operations tools and structured content systems (e.g., CMS, metadata, Airtable)
• Experience integrating GenAI solutions into enterprise content workflows

Useful Links

• Life at Target - https://india.target.com/
• Culture - https://india.target.com/life-at-target/diversity-and-inclusion

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Art/Creative and Product Management

Industries

• Retail