Senior Product Expert- CDP

Grapevine; Hyderabad; Hybrid; INR 4,000,000 - 6,000,000; Full time

Job summary

Novartis is seeking a Senior Product Expert- CDP to lead global Customer Data Platform initiatives from Hyderabad. The role focuses on transforming digital marketing through CDP implementation, defining roadmaps, and turning business goals into omnichannel journeys.

You will drive a data‑driven, test‑and‑learn culture across international markets and collaborate with cross‑functional teams to deliver measurable KPI improvements.

Qualifications

• Extensive experience with marketing technology and CDPs.
• Track record of driving measurable KPIs.

Responsibilities

• Define the product roadmap for the CDP initiative.
• Translate business objectives into omnichannel customer journeys.
• Foster a test‑and‑learn culture across international markets.
• Lead cross‑functional stakeholders in a global rollout.

Skills

CDP

MarTech

Stakeholder management

Omnichannel

Job description

All jobs Hybrid Product Management healthtech 10+ years customer data platform

Senior Product Expert- CDP

This role at Novartis focuses on driving digital marketing transformation through a global Customer Data Platform implementation. The lead will define the product roadmap, translate business objectives into omnichannel journeys, and foster a test-and-learn culture across international markets. Applicants require extensive experience in marketing technology and a track record of driving measurable KPIs. The position is based in Hyderabad and requires strong cross-functional stakeholder management.

This role at Novartis focuses on driving digital marketing transformation through a global Customer Data Platform implementation. The lead will define the product roadmap, translate business objectives into omnichannel journeys, and foster a test-and-learn culture across international markets. Applicants require extensive experience in marketing technology and a track record of driving measurable KPIs. The position is based in Hyderabad and requires strong cross-functional stakeholder management.

TAL's take

Quality 75/100 5/5 clarity Tier 2 company

Strong, well-defined senior role at a major global pharmaceutical company with clear cross-market ownership.

Very clear scope regarding CDP implementation, roadmap, and marketing strategy integration.

Salaries at Novartis

Based on 31 Grapevine salary entries for Novartis.

• 10 years experience in marketing technology or customer data management
• Track record of delivering end-to-end marketing use cases improving KPIs
• Deep understanding of MarTech ecosystems
• Experience leading global or regional implementation initiatives

About the company

Global pharmaceutical company with significant digital/tech operations in India.