Senior Product Analyst

Purplle.com; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Purplle.com, a premier omnichannel beauty platform in India, seeks a data analytics professional with a product mindset. You’ll dive into data, track KPIs, run experiments, and generate insights powering data-driven features like Analytics Agents, anomaly detection, and AI-assisted decision tools.

You’ll own the data-heavy product roadmap, design specs, and success metrics, collaborating with engineering, design, and business teams while leveraging AI to automate insight generation and

Qualifications

• 3+ years in data analytics in ecommerce/consumer internet environments preferred.
• Hands-on experience with user journey funnels, cohort analysis, and conversion metrics at scale.
• Strong SQL & Python proficiency; comfortable with large, complex datasets.
• Proven ability to turn analytical findings into acted-upon product or business recommendations.
• Strong written and verbal communication skills.

Responsibilities

• Track key business KPIs, perform root cause analyses, and recommend corrective actions.
• Analyze customer funnels, cohorts, and conversion metrics to surface high-impact opportunities.
• Design and run A/B experiments; measure results with statistical rigour.
• Build automated reporting solutions and maintain business dashboards.
• Own the product roadmap for data-heavy tracks — write specs, define success metrics, and ship iteratively with engineering.
• Leverage LLMs and AI to automate insight generation & summarisation.
• Partner cross-functionally with engineering, design, and business teams to prioritise and deliver.

Skills

Data analytics

Product mindset

KPI tracking

Experimentation

AI-powered insights

Communication

Education

Bachelor's degree

Tools

SQL

Python

Job description

Job Description:

We’re looking for someone who combines strong analytics skills with a product mindset. You’ll start by going deep into data — tracking KPIs, running experiments, and generating insights — and progressively take ownership of data-powered products like Analytics Agents, automated anomaly detection, and AI-augmented decision tools.

What You’ll Do

• Track key business KPIs, perform root cause analyses, and recommend corrective actions.
• Analyze customer funnels, cohorts, and conversion metrics to surface high-impact opportunities.
• Design and run A/B experiments; measure results with statistical rigour.
• Build automated reporting solutions and maintain business dashboards.
• Own the product roadmap for data-heavy tracks — write specs, define success metrics, and ship iteratively with engineering.
• Leverage LLMs and AI to automate insight generation & summarisation
• Partner cross-functionally with engineering, design, and business teams to prioritise and deliver.

What We Expect

• Outcome-oriented: you own problems end-to-end, not just tasks.
• You go beyond “what” to explain “why” and “so what.”
• Builder’s instinct: you see manual workflows and think “this should be a product.”
• Clear communication across engineering, product, and leadership teams.
• You actively use AI tools to work faster and think deeper.

Must-Have

• 3+ years in data analytics is mandatory (e-commerce, consumer internet, or product-led environments preferred).
• Hands-on experience with user journey funnels, cohort analysis, and conversion metrics at scale.
• Strong SQL & Python proficiency; comfortable with large, complex datasets.
• Proven ability to turn analytical findings into acted-upon product or business recommendations
• Strong written and verbal communication skills.
• Undergraduate degree from a Tier 1 or Tier 2 institution.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.

Requirements