Senior Paid Campaign Specialist

Kovai Limited; Coimbatore District; On-site; INR 10,00,000 - 15,00,000; Full time

Job summary

A leading technology firm is seeking a Senior Paid Campaign Specialist to drive LinkedIn Ads campaigns for their innovative SaaS solutions. The role encompasses managing full-funnel campaigns, optimizing for engagement and lead quality, and collaborating with teams to produce effective ad creatives. The ideal candidate should have 4-6 years of experience in paid social specifically within a B2B SaaS context and a proven ability to efficiently manage substantial ad budgets. This position offers the chance to impact a rapidly growing company in Coimbatore, Tamil Nadu.

Qualifications

• 4-6 years of experience in LinkedIn Ads or Paid Social for B2B SaaS.
• Deep understanding of LinkedIn audience segmentation and G2 Intent integration.
• Proven ability to manage monthly ad budgets from $10K to $30K.

Responsibilities

• Own LinkedIn Ads end-to-end, including campaign setup and optimization.
• Collaborate to develop ad creatives and high-converting landing pages.
• Analyze campaign performance daily and provide actionable insights.

Skills

LinkedIn Ads

Audience segmentation

Conversion optimization

Data-driven reporting

Tools

Excel

Looker Studio

Pipedrive

Job description

Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.

At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.

Our Products:

• Biztalk360
• Turbo360
• Document360

“UK headquarters. Indian innovation. Global impact.”

Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception.

We are on track towards $30 million in annual revenue – and we're just getting started.

Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.

Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose.

Senior Paid Campaign Specialist

We’re looking for a performance-driven Social Ads Manager to own our paid social strategy across LinkedIn Ads for Document360 (Knowledge Base SaaS) and Turbo360 (Azure Monitoring SaaS). You’ll run full-funnel campaigns from audience segmentation to creative testing and optimization focused on driving qualified leads, product trials, and pipeline growth.

What you’ll do on the job:

• Own LinkedIn Ads end-to-end: Campaign setup, audience building, budget allocation, tracking, reporting, and continuous optimization.
• Collaborate with Creative and Product Marketing to develop scroll-stopping ad creatives and high-converting landing pages.
• Analyze campaign performance daily and optimize based on CPL, CTR, CVR, and lead quality.
• Implement A/B tests for ad copy, visuals, and CTAs to constantly improve conversion performance.
• Integrate campaigns with CRM (Pipedrive) for lead flow tracking and funnel attribution.
• Benchmark competitors and identify opportunities in targeting, creatives, and offers.
• Report actionable insights weekly to the Performance Marketing Lead and VP of Marketing.

What You’ll bring:

• 4-6 years of experience in LinkedIn Ads or Paid Social for B2B SaaS.
• Deep understanding of LinkedIn audience segmentation, Matched Audiences, and G2 Intent integration.
• Hands-on experience with UTM tracking, GA4, and conversion APIs.
• Proven ability to manage $10K–$30K monthly ad budgets efficiently.
• Data-driven mindset with advanced skills in Excel/Looker Studio reporting.
• Experience with Google Ads, Bing Ads, or Meta Ads is a plus.

Equal Opportunities:

Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.