Senior Marketing Executive

Kumar Arch Tech; Udaipur District; On-site; INR 7,00,000 - 12,00,000; Full time

Job summary

A building materials company based in Udaipur District, Rajasthan, is seeking an experienced marketing professional to lead campaign management, product marketing, and brand communications. The ideal candidate has 6-7 years of experience in marketing with a strong background in digital marketing tools and brand activations. This role involves strategic execution and ensures cohesive brand messaging across platforms.

Qualifications

• 6–7 years of experience in marketing, branding, or product promotion.
• Strong understanding of digital marketing tools and offline brand activations.
• Excellent communication and coordination skills.

Responsibilities

• Plan, develop, and execute marketing campaigns.
• Lead new product launch strategies and conduct market research.
• Ensure consistent brand messaging across all platforms.

Skills

Campaign Management

Digital Marketing

Branding

Analytical Skills

Communication

Education

Bachelor's or Master's degree in Marketing / Business Administration

Tools

Digital Marketing Tools

Job description

Key Responsibilities

Campaign Management

• Plan, develop, and execute marketing campaigns for product awareness and sales growth.
• Coordinate between digital, design, and sales teams to ensure cohesive campaign execution.
• Monitor performance metrics and optimize campaigns for better ROI.

Product Marketing

• Lead new product launch strategies from concept to market introduction.
• Conduct market research to identify customer needs and competitor activities.
• Develop promotional materials, brochures, videos, and POS displays.

Branding & Communication

• Ensure consistent brand messaging across all platforms.
• Manage creative and content requirements with internal and external teams.
• Support participation in exhibitions, trade shows, and dealer meets.

Digital & Field Marketing

• Oversee social media campaigns, Google Ads, influencer collaborations, and website updates.
• Coordinate with regional teams for offline marketing, dealer branding, and field promotions.

Coordination & Reporting

• Collaborate closely with Product, Sales, and Design teams for campaign alignment.
• Analyze results, prepare monthly marketing reports, and suggest improvements.

Requirements

• Bachelor's or Master's degree in Marketing / Business Administration.
• 6–7 years of experience in marketing, branding, or product promotion (preferably in building materials, interiors, or related industries).
• Strong understanding of digital marketing tools and offline brand activations.
• Excellent communication, coordination, and analytical skills.
• Creative mindset with ability to think strategically and execute practically.