Senior Manager - Nice CXOne Service

Accenture India Private Limited; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Accenture India Private Limited seeks a Customer Insights & Strategy Specialist to support Brand, Media and Marketing Transformation by understanding customers, translating behavior into insights, and shaping campaigns.

You will partner with marketing teams to drive planning, measure campaign impact and evolve brand strategy. This role requires strong research, project management and stakeholder influence to deliver results in a dynamic environment.

Qualifications

• 5+ years in research, strategy, marketing or brand roles.
• Experience in marketing and brand strategy.
• Experience with brand development and design.
• Excellent project management and delivery skills.
• Experience in campaign brief development.
• Experience managing large retail projects.
• Strong stakeholder relationship skills.
• Team-oriented and collaborative.
• Strong written and verbal communication.
• Good commercial sense and negotiation ability.
• Ability to influence senior stakeholders.
• Ability to negotiate with agencies on costs/timelines.
• Ability to meet tight deadlines and adapt quickly.
• Knowledge of primary research methodologies.
• Retail/FMCG experience desirable.
• Marketing role experience desirable.
• Knowledge of behavioural science and consumer psychology desirable.

Responsibilities

• Partner with Marketing stakeholders to plan and execute campaigns.
• Support brand positioning, identity, and sponsorship optimisation.
• Build marketing measurement capability for clearer performance data.
• Design and refine insight-led decision making across marketing.
• Provide thought leadership on consumer trends and market context.
• Define and manage the research agenda for marketing.
• Collaborate with Research & Analytics to apply appropriate methods.
• Lead development of behavioural science capability.

Skills

Customer insights

Marketing strategy

Project management

Stakeholder management

Primary research

Job description

Job Title

#ACN -I&P-GN - SONG -MT –New-Customer Insights-Manager Job Title – Customer Insights & Strategy Specialist – Marketing + Level 7 (Manager) + Entity (GN – Song)

Location Preference

Bengaluru

Management Level

Level 7-Manager

Must have skills

• Customer & Marketing Insights
• Marketing & Brand Strategy
• Project Management & Delivery
• Stakeholder Management & Influencing
• Primary Research Methodologies

Good to have skills

• Retail / FMCG Experience
• Marketing Domain Experience
• Behavioural Science & Consumer Psychology

Influencing Skills

Communicate information, influence others, and persuade and negotiate – across both internal and external contacts.

Job Summary

Accenture is seeking a Customer Insights & Strategy Specialist professional. The primary purpose of this role is to support the Brand, Media, Digital and Marketing Transformation teams by delivering a thorough understanding of the customer, translating behavior and needs into key commercial insights to support, develop and execute key marketing campaigns and initiatives.

Roles & Responsibilities

• Partner with Marketing Stakeholders: Drive planning and execution of key marketing initiatives, including the application of insights in creative briefs through to understanding holistic campaign performance.
• Support Strategic Marketing Projects: Support major strategic marketing projects, such as brand positioning and identity, brand asset review and development, and sponsorship optimisation.
• Build Marketing Measurement Capability: Build marketing measurement capability and partnerships that yield business performance clarity and transparency through improved data coverage, measurement and analytics.
• Drive Insight-Led Decision Making: Design, implement and refine a framework for insight led decision making, both across the marketing function and with key functional stakeholders.
• Provide Thought Leadership: Provide thought leadership regarding the consumer, our customers, product categories, competitors, and the economic environment.
• Manage the Research Agenda: Define, agree resourcing and manage the delivery of the research agenda for marketing, covering concept testing, campaign measurement, and marketing effectiveness reporting.
• Partner with Research & Analytics: Work closely with the Research and Analytics team to implement appropriate research methods and tools to understand brand and media effectiveness.
• Build Behavioral Science Capability: Lead the development of behavioral science capability across the insights team.
• Manage Agencies & Consultancies: Manage external agencies and consultancies in the delivery of the agreed marketing insights, strategy and research agenda.

Professional & Technical Skills

• 5+ years in research, strategy, marketing or brand related roles.
• Experience in marketing and brand strategy.
• Experience with brand development and design.
• Exceptional project management and delivery skills.
• Experience in campaign brief development.
• Experience managing large projects in a retail environment.
• Proven ability to develop strong stakeholder relationships.
• Strong team orientation.
• Strong communication, both written and verbal.
• Strong commercial acumen.
• Proven ability to influence and manage senior level stakeholders.
• Strong ability to negotiate with agencies on costs and timelines.
• Ability to work to tight deadlines and change work as required.
• Knowledge of primary research methodologies.
• Experience in working in retail / FMCG is highly desirable.
• Experience in working in a marketing role is highly desirable.
• Knowledge of behavioural science and consumer psychology is highly desirable.

Additional Information – Key Stakeholders

• GM Brand, Digital and Design
• GM Media and Sponsorship
• Head of Group Marketing Research and Insights
• Head of Marketing Strategy and Transformation
• Head of Marketing Operations
• Head of Design and Digital Services
• Head of Research and Analytics
• Head of Customer Behaviour
• Head of Store Experience Marketing
• Head of Digital Marketing
• Head of Marketing – Financial Services
• Head of Brand and Content
• Senior Marketing and Content Planning Manager
• Senior Marketing Managers
• Marketing Managers

Position Complexity

Follow and implement processes; adapt, modify and interpret procedures and tools; develop projects, policy, programs and systems; inputs into brand or functional strategy; accountable for development of business strategy.