Senior Manager, Marketing Effectiveness (Vadodara/Gurugram/Chennai)

NielsenIQ; Vadodara; Hybrid; INR 3,500,000 - 6,500,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NielsenIQ in India is seeking a Senior Manager of Marketing Effectiveness to drive end-to-end analytics for global FMCG clients, with a strong emphasis on MMM and matched market tests. You will translate complex models into strategic recommendations and lead cross-functional delivery across internal teams, agencies, and clients.

You will mentor an international team, shape activation strategies, and partner with sales to grow engagements while delivering measurable business impact.

Qualifications

• 6 to 8 years of strategic experience in Analytics, Consulting, Media, Market Research, or CPG.
• Deep, hands-on expertise in media effectiveness analytics, with a heavy focus on Marketing Mix Modeling (MMM) and attribution frameworks.
• Exceptional relationship-building skills with client leadership (VPs, Directors) as trusted advisor.
• Ability to own and drive multi-faceted initiatives from inception to delivery, coordinating cross-functional resources.
• Strong analytical reasoning to translate data into actionable marketing insights for manufacturers and CPGs.
• Polished data storytelling to bridge technical methods and business narratives for non-technical stakeholders.
• Leadership and continuous improvement mindset with focus on skill development and process improvement.

Responsibilities

• Lead design, execution, and delivery of Marketing Mix Modeling (MMM) and other media effectiveness solutions.
• Coordinate resources across global internal NIQ teams, agencies, publishers, and clients for seamless execution.
• Translate statistical outputs into data-driven strategies and actionable media recommendations.
• Build executive client partnerships with senior stakeholders navigating complex challenges.
• Guide and mentor an international team of experts, optimizing workflows and prioritizing work.
• Partner with sales to demonstrate value of analytics and expand client engagements.

Education

Bachelor's degree

Advanced degree (analytics, mathematical or quantitative)

Job description

As a Senior Manager of Marketing Effectiveness business unit in NIQ company, you will be the driving force behind how top global FMCG (but not limited to these) companies optimize their media investments. You will own the end-to-end delivery of marketing effectiveness analytical solutions, with a heavy focus on Marketing Mix Modeling (MMM) & Matched Market Tests (MMT). This role requires a unique blend of deep analytical expertise, exceptional client-facing relationship skills, and the ability to orchestrate complex internal and external resources to bring insights to life. Your recommendations will directly shape strategic and tactical media investments for some of today’s leading global brands.

Job Description

Responsibilities

• Lead Media Analytics Engagements: Spearhead the design, execution, and delivery of Marketing Mix Modeling (MMM) and other media effectiveness solutions to answer critical client business questions and optimize their future media spend.
• Orchestrate Cross-Functional Delivery: Drive all aspects of client engagements by synchronizing resources and timelines across global internal NIQ teams, media agencies, publishers, and clients to ensure seamless execution in a fast-paced environment.
• Translate Data into Strategy: Transform complex statistical outputs into compelling, pro-active data stories. Clearly explain advanced methodologies to non-technical stakeholders and deliver action-oriented media recommendations.
• Build Executive Client Partnerships: Serve as the trusted advisor to client executives (VPs, Directors, CMOs), navigating complex business challenges, resolving issues, and ensuring ongoing integration of our analytic solutions into their activation strategies.
• Champion Team Excellence: Guide and mentor an international team of experts. Optimize workflows, manage shifting priorities, and proactively identify ways to enhance the Marketing Effectiveness team's capabilities through process improvements and best practices.
• Drive Business Growth: Partner closely with the sales organization to demonstrate the value of our marketing effectiveness analytics, uncovering opportunities to expand client engagements and drive activation-based outcomes.

Qualifications

• Industry & Media Mastery: 6 to 8 years of strategic experience in Analytics, Consulting, Media, Market Research, or Consumer Packaged Goods (CPG).
• Media Analytics & MMM: Deep, hands-on expertise in media effectiveness analytics, with a heavy focus on leading Marketing Mix Modeling (MMM) and attribution frameworks.
• Executive Client Partnerships: Exceptional relationship-building skills with a proven track record of serving as a trusted advisor to client leadership (VPs, Directors). Highly adept at navigating complex situations collaboratively and designing bespoke solutions that drive tangible business value.
• Complex Delivery & Orchestration: Demonstrated ability to own and drive multi-faceted initiatives from inception to delivery. Skilled at synchronizing cross‑functional resources, managing shifting priorities, and ensuring flawless execution across internal teams, media agencies, and clients.
• Advanced Analytical Acumen: Applies rigorous logic, deductive reasoning, and critical thinking to translate complex data into actionable solutions for manufacturer marketing and CPG business challenges.
• Polished Data Storytelling: A compelling communicator and presenter who effortlessly bridges the gap between technical methodologies and strategic business narratives for non-technical stakeholders.
• Leadership & Continuous Improvement: Strong people partnering skills dedicated to fostering a collaborative, high-performing team culture. Consistently drives associate skill development, process improvements, and thought leadership with a deep sense of urgency and accountability.
• Education: Bachelor’s degree required.
• Education+: Advanced degree in an analytics-focused, mathematical, or quantitative discipline is an asset.
• Technical Foundation: Strong foundational background in marketing research with robust knowledge of statistical and data science methodologies, and how to apply them to real-world business objectives.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion