Senior Manager - Luxury Customer Marketing - South & Central

Diageo; Bengaluru; On-site; INR 9,00,000 - 12,00,000; Full time

Job summary

A leading global beverage company is seeking a Senior Manager for Luxury Customer Marketing. This role is pivotal in shaping the performance of luxury brands across the South & Central region, developing channel-specific strategies, and ensuring optimal return on investment. The ideal candidate will have 8-9 years of marketing experience, particularly with luxury or lifestyle brands. A Master's in Business Administration from a premier institution is required. This position offers flexibility in work arrangements and fosters a diverse and inclusive work culture.

Benefits

Flexible working arrangements

Qualifications

• 8-9 years of experience in Marketing, especially with luxury or lifestyle brands.
• Experience in the alcobev category is a plus.
• Strong analytical and strategic planning skills.

Responsibilities

• Develop detailed channel-wise plans to shape luxury portfolio performance.
• Monitor budgets and ensure compliance with policies.
• Work with stakeholders to fulfill marketing plans.

Skills

Channel management

Brand marketing

Stakeholder relationship management

Performance monitoring

Education

MBA from a Premier Business School

Job description

Job Description

Senior Manager - Luxury Customer Marketing - South & Central

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the Role

Accountable for shaping performance of the luxury portfolio in the South & Central region by developing detailed channel wise plans and executing them by ensuring best ROI to deliver the NSV and MS targets.

• Creation of the brand wise plans calendar
• Work with the multiple stakeholders in the region towards the fulfilment of these plans
• Work with the agencies on the most cost effective way to execute the plans into the market
• Monitor the TTL budgets and ensure compliance as per TTL policy
• Ensure regular M&E to make alterations to the plans wherever required
• Market Visits
• Stakeholder Relationship Management
• Feedback for MBP, brand teams, brand specific growth drivers

Key Internal Stakeholders influencing the Role – Brand marketing, Shopper, Finance BP, Supply chain, Sales teams

External Stakeholders – All Agency Partners. Channel partners

• The role is key to providing inputs via M&E to modify/define/redefine the growth drivers
• Channel wise modifications required for the growth drivers and plans
• Region specific inputs required to accelerate and achieve the targets

Qualifications

Master In Business Administration from a Premier Business School with a specialisation in marketing.

Experience

Minimum 8 -9 years’ experience in Marketing with at least 3 years’ experience of working with a luxury brand /lifestyle brand/ alcobev category.

MBA with specialization in Marketing (tier I institute ) / Significant work Ex in Marketing and Sales.

Flexible Working Statement

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity Statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type : Regular

Primary Location: Bangalore HO