Senior Manager - Go To Market Strategy

SERVICENOW SOFTWARE DEVELOPMENT INDIA PRIVATE LIMITED; Hyderabad; Hybrid; INR 5,000,000 - 7,000,000; Full time

Job summary

ServiceNow is seeking a senior leader to own Now Go To Market efforts and field activation. You will collaborate with Sales, Solution Consulting, Marketing, and Customer Success to drive executive-ready engagements and scalable GTM motions.

Your work will connect product capabilities with customer outcomes and industry needs, shaping strategic conversations. You will lead cross-functional teams, translate complex technology into compelling narratives, and measure program impact using analytics

Qualifications

• 10+ years in go-to-market strategy, solution consulting, product marketing, or related enterprise tech functions.
• Experience engaging with senior executives and cross-functional teams.
• Strong understanding of enterprise AI, automation, and workflows.

Responsibilities

• Drive Now on Now GTM execution and field activation across executive briefings, workshops and events.
• Design scalable GTM motions to increase customer engagement and partnerships.
• Translate customer opportunities into compelling stories showing business outcomes.

Skills

GTM Strategy

Executive Engagement

Cross-functional Leadership

AI Tech Trends

Storytelling

Analytical Skills

Communication

Education

Bachelor's degree

MBA preferred

Job description

Now on Now Go To Market Sr. Manager

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone- freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow- helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

Key Responsibilities

• Drive Now on Now GTM execution and field activation, expanding how ServiceNow's Customer Zero story is embedded across Executive Briefing Centers (EBCs), strategic customer engagements, workshops, industry events, webinars, and other high-impact GTM motions.
• Design and execute scalable GTM motions that increase customer engagement with Now on Now, building strong partnerships across Sales, Solution Consulting, Global Solutions, Marketing, Customer Success, and other GTM organizations.
• Create demand for Now on Now engagements by proactively identifying opportunities where ServiceNow's internal transformation, innovation, and business outcomes can help advance strategic customer conversations.
• Build and activate a strong practitioner and executive community, enabling ServiceNow leaders and subject-matter experts to effectively share how ServiceNow uses its own platform, AI capabilities, and workflows to transform the business.
• Translate ServiceNow's Customer Zero experience into compelling customer stories, connecting our internal use of ServiceNow products and AI to customer priorities, business challenges, measurable outcomes, and strategic transformation opportunities.
• Partner with Digital Technology and solution teams to maintain a strong understanding of the ServiceNow product portfolio and identify new Customer Zero stories as capabilities are deployed internally.
• Orchestrate high-impact customer engagements, bringing together the right executives, practitioners, content, demonstrations, and proof points based on the customer's priorities and stage in the sales cycle.
• Develop reusable GTM assets and enablement that allow Sales, Solution Consulting, and other field teams to more easily incorporate Now on Now into customer conversations.
• Use engagement and customer-demand data to identify trends and opportunities, including emerging solution areas, customer priorities, practitioner demand, and opportunities to scale successful engagement patterns.
• Track and communicate the business impact of Now on Now, developing dashboards and executive insights around engagement volume, customer demand, practitioner activation, strategic account penetration, and influenced business outcomes.
• Continuously improve the Now on Now engagement model, removing friction, simplifying how field teams access Customer Zero expertise, and developing scalable approaches that increase the program's reach and impact.

Qualifications

• Experience: 10+ years of relevant experience, including 7+ years in go-to-market strategy, solution consulting, product marketing, sales strategy, customer engagement, or a related function within enterprise technology.
• GTM Expertise: Demonstrated experience developing and executing programs that connect product capabilities, customer needs, and field sales motions.
• ServiceNow Knowledge: Strong understanding of the ServiceNow platform, product portfolio, and value proposition, with the ability to connect technology capabilities to business outcomes.
• Executive & Customer Engagement: Experience working with senior executives, customers, sales leaders, and technical practitioners, with the confidence to facilitate strategic conversations and influence across organizational boundaries.
• Storytelling: Strong ability to translate complex technology and transformation initiatives into clear, compelling business narratives appropriate for executive and customer audiences.
• Cross-functional Leadership: Proven ability to lead through influence and successfully orchestrate initiatives across Sales, Solution Consulting, Product, Marketing, Customer Success, and other matrixed organizations.
• AI & Enterprise Technology: Strong understanding of enterprise AI, automation, workflow transformation, and emerging technology trends, with the ability to articulate their relevance to customer transformation.
• Analytical Skills: Strong analytical and problem-solving capabilities with experience using engagement, customer, and business data to identify trends, prioritize opportunities, and measure program impact.
• Communication: Exceptional written, verbal, and presentation skills, with the ability to communicate effectively with audiences ranging from practitioners to senior executives.
• Adaptability: Comfortable operating in a fast-moving environment where priorities, technology, and customer needs evolve quickly.
• Education: Bachelor's degree in business, marketing, technology, or a related discipline, or equivalent practical experience. MBA or advanced degree preferred.

Additional Information

Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here .

To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.

In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

Experience Level Senior Level