Senior Expert - Digital Marketing

McKinsey; Gurugram District; On-site; INR 6,000,000 - 9,000,000; Full time

Job summary

McKinsey & Company is seeking a strategic leader to shape the Digital Marketing Hub in Gurgaon, driving AI-powered marketing initiatives and multi-market client engagement. You will mentor teams, scale capabilities, and guide investments that deliver sustained growth across industries.

Ideal candidates have 15+ years in performance or growth marketing, executive advisory experience, and a track record managing large media budgets with strong ROI.

Qualifications

• Bachelor’s degree in engineering, economics, business, or related fields; MBA preferred.
• 15+ years in performance or growth marketing with leadership at top firms.
• Proven expertise in AI-enabled marketing and building AI tools.
• Experience advising C-level stakeholders (CMO, CDO, VP Growth).
• Proven experience managing $20M+ annual media budgets with ROI impact.
• Knowledge of full-funnel digital channels, attribution models, MarTech/AdTech, and AI in marketing.
• Experience hiring and scaling large digital teams.

Responsibilities

• Shape the future of McKinsey’s Digital Marketing Hub (DMH) and scale it into a global hub.
• Oversee a portfolio of high-value client engagements and mentor teams.
• Lead AI-enabled marketing initiatives and translate emerging tech into client impact.
• Partner with senior stakeholders across geographies to deliver sustained growth.

Skills

AI in marketing

Leadership

Executive advisory

Digital marketing

Performance marketing

Team building

Strategic thinking

Education

Bachelor's degree in engineering/economics/business

MBA preferred

Tools

MarTech/AdTech stacks

Analytics tools

Job description

Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges? You’ve come to the right place.

YOUR IMPACT

You will play a pivotal role in shaping the future of McKinsey’s Digital Marketing Hub (DMH), with a strong focus on building and scaling it into a truly global hub. You will work across geographies and client service teams to identify and unlock new opportunities, build and mentor high-performing teams, and develop capabilities that deliver sustained client impact. You will oversee a portfolio of high-value client engagements and serve as a trusted advisor to senior client stakeholders. A key focus will be AI in marketing, where you will bring deep AI fluency, experience building AI-enabled tools and platforms, and the ability to lead teams applying AI to solve complex marketing challenges. You will be based in Gurgaon and will be part of the ETML Team, which is a part of the Growth, Marketing and Sales practice. ET Medialabs (ETML) was one of India’s leading performance marketing and analytics agency, acquired by McKinsey in early 2025. The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. The mission of this practice is to help clients achieve marketing-driven profit growth. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.

YOUR GROWTH

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward. In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else. When you join us, you will have:

• Continuous learning:Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters:From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community:With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• World-class benefits:On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

YOUR QUALIFICATIONS AND SKILLS

• Bachelor’s degree in engineering, economics, business, or related disciplines; an MBA or equivalent advanced degree is strongly preferred
• 15+ years of deep domain expertise in performance marketing, growth marketing, or digital media, with demonstrated leadership at top-tier agencies, tech giants, high-growth scale-ups, or management consulting firms
• Proven expertise in AI-enabled marketing, including building and scaling AI tools and platforms and leading expert teams to translate emerging technologies into differentiated client impact
• Extensive track record acting as a trusted counselor to C-level stakeholders (CMO, CDO, VP of Growth) on complex strategic mandates
• Demonstrated success overseeing substantial annual media budgets ($20M+ USD / ₹100Cr+) with proven capability to deliver multi-fold ROI and quantifiable business growth
• Authoritative knowledge of full-funnel digital channels (Paid Search, Social, Programmatic, Retail Media/Marketplaces), advanced attribution models, modern MarTech/AdTech stacks, and AI applications in marketing
• Exemplary track record of hiring, scaling, and developing large, diverse teams of digital specialists, managers, and domain experts

FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.