Senior Digital/Social Specialist- Mumbai-MEDTRONIC-5-8 - TimesJobs.com

MEDTRONIC; Mumbai; Remote; INR 15,00,000 - 20,00,000; Full time

Job summary

A global healthcare technology leader in Mumbai is seeking a Sr. Digital Communications Specialist. This role focuses on creating innovative corporate content, utilizing Generative AI, and enhancing digital strategies. The ideal candidate has a strong background in digital communications and SEO best practices, with at least 5 years of experience. Competitive salary and flexible benefits are offered.

Benefits

Competitive salary

Flexible benefits package

Short-term incentive plan

Qualifications

• Proven experience in digital communications.
• Passion for copywriting and creative content development.
• Enjoys working in a multicultural environment.

Responsibilities

• Produce corporate content that builds brand reputation.
• Leverage Generative AI technologies for content creation.
• Publish and update content on country websites.

Skills

Excellent written and verbal communication skills

Experience with AI-driven content creation tools

Knowledge of SEO best practices

Familiarity with social media management

Proficient in MS Office Programs

Education

Bachelor or masters degree in marketing, communications, business, or relevant

Tools

Adobe Creative Cloud

Job description

Overview

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

Job Description

As a Sr. Digital Communications Specialist with a special focus on copywriting, creative and Generative AI Technologies, you will report to the Sr. Manager Digital Communications and work internationally. The position is based in Mumbai, India, and will be defined as Remote.

A Day in the Life

As a member of our diverse International Digital Communications Team, you’ll be at the forefront of our enterprise-level digital strategy and deployment. If you’re passionate about creating innovative and impactful corporate content that builds brand reputation, we’d love for you to join us. In this role, you’ll play a key part in shaping our digital communications by delivering cutting-edge content that strengthens our online presence and drives engagement.

Responsibilities may include the following and other duties may be assigned:

Responsibilities

• Copywriting and Content Creation:
  • Produce innovative and impactful corporate content that builds brand reputation (text, story, image, video, podcast, etc.) for various channels and different target groups with a focus on healthcare leaders and the general public.
  • Support Digital in-market campaigns through crafting compelling copy that aligns with the brand voice and messaging.
  • Include SEO concepts into content development for the Corporate sections of our websites.
  • Work with design teams and/or external vendors to develop creative assets and/or templates, including graphics, videos, and infographics, to support digital marketing campaigns as well as regular editorial calendar activities.
• Generative AI Integration:
  • Leverage Generative AI (GenAI) technologies to enhance and facilitate content creation processes.
  • Assess opportunities of AI-driven tools to create personalized and engaging content for various digital channels.
  • Analyze the performance of AI-generated content and optimize strategies based on insights and data.
  • Lead skill-building activities for GenAI in the team, including advantages and challenges of platforms.
• Digital channels & content management:
  • In cooperation with the Regional Digital Communications Leads within your team, for priority countries (focus on Asia) publish to and update content on our flagships, the country websites, through the Content Management System (CMS), as well as publish to relevant Social Media channels through the Social Media Management System (SMMS).
  • Support the development/adaptation and execution of Brand & Reputation building Digital paid campaigns.
• Other
  • Opportunity to participate in International projects and initiatives which you’ll be assigned to by the Sr. Manager Digital Communications.

Required Knowledge and Experience

• Excellent written and verbal communication skills, English native speaker.
• Proven experience in digital communications, passion for copywriting and creative content development, high affinity for storytelling.
• Experience with AI-driven content creation tools and platforms.
• Knowledge of SEO best practices and digital marketing strategies.
• Familiarity with social media management and digital advertising.
• Enjoys working in a multicultural environment, is a team player, and willing to build international connections.
• Bachelor or masters degree in marketing, communications, business, or relevant. Minimum 5 years digital communications responsibilities.
• Excellent project management and self-organization skills. Proficient in MS Office Programs.
• Interested in technical and medical topics and the creation of content for these topics.

Nice to have for this role: experience with Adobe Creative Cloud; being familiar with an international, complex working environment (matrix organization).

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.

Our Mission to alleviate pain, restore health, and extend life unites a global team of 90,000 passionate people.

We are engineers at heartputting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here.
Locations - IND-MH Mumbai

• Job Function: Marketing/MR/Media Planning
• Industry: Healthcare (Medical Equipments & Supplies)
• Content Development Digital Marketing Ecommerce Social Media Marketing Online Marketing Media Marketing Advertising Brand Marketing Internet Marketing
• SEO Digital Marketing Brand Marketing Perfromance Marketing