Senior Digital Marketing Analyst

Roche; Hyderabad; On-site; INR 6,75,000 - 9,00,000; Full time

Job summary

A global healthcare company in Hyderabad is seeking a Senior Digital Marketing Analyst. This role involves analyzing digital marketing performance metrics and collaborating with various stakeholders to enhance digital campaigns. Ideal candidates will possess a Bachelor's degree in computer science or a related field, along with 3-6 years of experience in digital marketing technologies. Strong analytical and communication skills are essential, and familiarity with web analytics platforms like Google Analytics is preferred.

Qualifications

• 3-6 years of digital marketing experience, preferably in life sciences or healthcare.
• Strong understanding of digital marketing channels including email and social media.
• Hands-on experience with Google Analytics and reporting tools.

Responsibilities

• Analyze customer and marketing data to discover trends and optimization opportunities.
• Create dashboards to track digital performance across channels.
• Collaborate with stakeholders to define KPIs and optimize digital user journeys.

Skills

Digital marketing technology

Data analysis

Email campaign performance metrics

Web analytics platforms

Problem-solving

SQL

Communication skills

Education

Bachelor’s Degree in computer science or engineering

PG diploma/certification in digital analytics

Tools

Google Analytics

Adobe Analytics

Google Tag Manager

Microsoft Excel

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Senior Digital Marketing Analyst

Roche India - Roche Services & Solutions

Hyderabad

Who we are

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.

That’s what makes us Roche.

Roche has established the Global Analytics and Technology Center of Excellence (GATE) at Chennai to drive analytics & technology-driven solutions by partnering with Roche affiliates across the globe.

Your Opportunity:

The Senior Digital Marketing Analyst will be responsible for collaborating with stakeholders and business partners to establish and validate metrics for capturing the performance of digital experiences. This could involve the analysis of metrics related to website performance, engagement levels, and the success of email campaigns. All Roche employees are expected to effectively contribute to cross-functional collaboration and coordination and comply with all laws, regulations, policies & procedures that govern our business.

As a Senior Digital Marketing Analyst , you will:

• Collect, analyze, and interpret customer, marketing, and web behavioral data to identify patterns, trends, and optimization opportunities.

• Create dashboards, reports, and data visualizations to track digital performance metrics across channels (email, website, and social media).

• Suggest enhancements and conduct A/B testing on the user experience by analyzing web traffic data, email campaign performance, etc.

• Provide ad hoc analyses, insights, and recommendations to business partners on the tactic performance, engagement, and effectiveness of digital campaigns.

• Collaborate with cross-functional stakeholders (marketing and analytics teams) to define KPIs and optimize digital journeys.

• Develop a strong understanding of content strategy, SEO fundamentals, and digital campaign performance metrics.

• Serve as a trusted analytics partner to business teams, ensuring data accuracy, consistency, and relevance.

• Mentor junior team members and train partners on analytics tools, tracking best practices, and reporting frameworks.

Who you are:

• You holds Bachelor’s Degree (computer science, engineering, or other technical disciplines) with 3-6 years of digital marketing technology experience, preferably in life sciences or healthcare. PG diploma/ certification in tools in digital analytics space is preferred

• Strong understanding of digital marketing channels – including email, website, social media, paid campaigns and other tactics

• Knowledge of attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, website/email performance optimization and reporting tools

• Knowledge of email campaign performance metrics (open rate, CTR, bounce, conversion) and ability to interpret these to derive actionable insights

• Hands-on experience with web analytics platforms (Google Analytics, Adobe Analytics), reporting & dashboarding in AEM

• Experience or working knowledge of Google Tag Manager (GTM) for event and tag implementation

• Proficiency in tools like Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Optimise

• Exposure to web development with Adobe experience extensions is optional

• Experience in advanced SQL and database topics including query optimization, performance tuning, partitioning, etc.

• In-depth knowledge of Microsoft Excel/Google Sheet

• Excellent problem-solving skills, details-oriented with a focus on quality and accuracy

• Strong verbal and written communication skills, proficient in interacting with Senior Leadership

• Proven track record of meeting or exceeding objectives and goals

• Life science industry experience is preferred

Where pay transparency applies, details are provided based on the primary posting location. For this role, the primary location is Hyderabad. If you are interested in additional locations where the role may be available, we will provide the relevant compensation details later in the hiring process.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.