Senior Digital Asset Librarian

Interpublic Group; Mumbai; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading global advertising agency in Mumbai is seeking an experienced Digital Asset Manager to optimize workflows and manage digital assets. You will collaborate with teams to ensure effective organization, tagging, and retrieval processes. Ideal candidates will have 3+ years of experience with digital asset management platforms and a passion for technology. This role offers the opportunity to work in a fast-paced, collaborative environment.

Qualifications

• 3+ years of experience working with an enterprise level digital asset management platform.
• Broad knowledge of DAM, metadata and taxonomy concepts.
• Media and technology agnostic, with a passion for technology.

Responsibilities

• Organize, catalogue, tag and publish assets in the DAM ecosystem.
• Manage usage rights records to assets in the DAM.
• Hold regular update meetings with key stakeholders.

Skills

Enterprise level digital asset management experience

Knowledge of DAM, metadata and taxonomy

Strong interpersonal skills

Technical and analytical skills

Excellent communication skills

Curiosity and resourcefulness

Tools

AEM DAM

Salsify tool

Job description

This position is part of the technology team supporting the global IPG Studio network, and providing services to the Craft Worldwide Studio network and clients. This role requires a solid understanding of taxonomy, metadata, and digital asset organization to ensure accurate and efficient search results within the DAM. It involves optimizing workflows to meet the fast-paced demands of studios and clients, ensuring seamless asset ingestion and retrieval. Key responsibilities include collaborating with teams to align asset organization with client needs, managing usage rights, and monitoring the full asset lifecycle. The DAM is a core part of the production tech stack, and the role demands a hands‑on approach to ensure all assets are properly tagged, catalogued, and maintained for an optimal user experience.

ESSENTIAL FUNCTIONS:

• Organize, catalogue, tag and publish assets going into the DAM ecosystem.
• Create, manage and apply appropriate usage rights records to assets in the DAM to prevent the misuse or untimely release of assets.
• Be able to hold regular update meetings with key internal and client stakeholders.
• Partner with the Support team to maintain client specific workflows, asset requirements and respond to tier 1/2 support requests.
• Help create and update training presentation materials for the DAM platform.
• Organise & manage training sessions directly with internal and client stakeholders.
• With the required application training, be able to make low level administration changes inside DAM platforms.
• Work with both clients and internal teams to identify further use cases for Digital Asset Management.
• Utilize reporting capabilities in the DAM to optimize asset tagging and usage in the platforms.
• Manage and process asset fulfilment requests and workflows.
• Generate demand for your service, both internally and externally
• Manage and process asset fulfilment requests and workflows
• Supporting IPG and Craft’s values
• Be part of an environment of mutual respect and partnership, strategic thinking, appropriate risk taking, open lines of communication, on‑going performance feedback, professional development, and adherence to agency policy.

EDUCATION, SKILLS AND EXPERIENCE REQUIREMENTS:

• 3+ years of experience working with an enterprise level digital asset management platform
• Broad knowledge of DAM, metadata and taxonomy concepts
• Knowledge about AEM DAM, eCommerce workflow and Salsify tool.
• Media and technology agnostic, whilst displaying a profound love and passion for Technology.
• Rigorous attention to detail.
• Robust technical and analytical skills, with proven ability in identifying problems, recommending solutions, and improving processes.
• Excellent collaborator working as part of a global team across multiple offices and time zones.
• Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment with multi‑disciplinary teams
• Excellent communication skills, both verbally and electronically with the ability to understand and translate back requirements and needs.
• Curious and resourceful; comfortable learning new things through exploration, self‑training and teamwork.

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I further understand, depending upon my location or the location of the job, my employment offer may be contingent upon the results of a background check as provided by IPG policy. I release IPG, its employees and parent company from any and all liability in connection with any such contact or disclosures.