Senior Creative Head

First Coffee; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

First Coffee is seeking a Senior Graphic Designer to lead visual execution across our brand. You will translate strategy into strong visual ideas and own design across digital and physical touchpoints.

You will collaborate with the marketing team, founders, and external partners to evolve our visual language and ensure consistency, cultural relevance, and high quality across all brand touchpoints.

Qualifications

• 4–7 years of graphic design experience across branding, F&B, lifestyle, retail, or consumer brands.
• Strong branding understanding and typography, color, layout, and composition.
• Experience across packaging, visuals, social media, print, and brand assets.
• Ability to manage multiple projects, timelines, and stakeholders independently.
• Knowledge of production requirements for digital and print formats.
• High attention to detail and strong visual judgement.
• Experience with motion graphics or basic animation.
• Experience with F&B or retail brands preferred.
• Understanding content-led and culture-driven design.

Responsibilities

• Own and execute visual design for brand campaigns, product launches, seasonal menus, collaborations, and cultural moments.
• Develop packaging across beverages, food, and retail products while maintaining brand identity.
• Design merchandise including apparel, tote bags, stickers, and other branded products.
• Lead social media design across Reels covers, static posts, Stories, carousels, and app creatives.
• Design offline and in-store assets including menus, standees, signage, window branding, and events.
• Translate marketing briefs and brand strategy into high-impact visual solutions.
• Maintain and evolve First Coffee’s visual language and brand guidelines.
• Review outputs for quality, consistency, and attention to detail.
• Coordinate with printers, vendors, and production partners for accurate execution.

Skills

Branding

Typography

Color theory

Layout/Composition

Visual storytelling

Project management

Attention to detail

Motion graphics

Collaboration with marketing teams

Cultural awareness

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

First Coffee is a culture-first coffee brand built for a new generation. We move fast, think visually, and care deeply about how the brand shows up online, offline, and everywhere in between. From coffee to community, everything we do is intentional, design-led, and rooted in culture.

Role Overview

We’re looking for a Senior Graphic Designer to lead visual execution across First Coffee. This role is ideal for someone who understands branding deeply, can translate strategy into strong visual ideas, and takes ownership of design across digital and physical touchpoints.

You’ll work closely with the marketing team, founders, and external partners to build and evolve First Coffee’s visual language, ensuring every touchpoint feels consistent, considered, and culturally relevant.

Key Responsibilities

• Own and execute visual design for brand campaigns, product launches, seasonal menus, collaborations, and cultural moments.
• Develop packaging across beverages, food, and retail products, while maintaining a consistent brand identity.
• Design merchandise including apparel, tote bags, stickers, and other branded products.
• Lead social media design across Reels covers, statics, Stories, carousels, and app creatives with a strong focus on visual storytelling.
• Design offline and in-store assets including menus, standees, signage, window branding, event assets, and brand activations.
• Translate marketing briefs and brand strategy into strong, relevant, and high-impact visual solutions.
• Maintain and evolve First Coffee’s visual language and brand guidelines across all touchpoints.
• Review and refine design outputs to maintain a high bar for quality, consistency, and attention to detail.
• Coordinate with printers, vendors, and production partners to ensure accurate execution across digital and physical formats.

Qualifications

• 4–7 years of experience in graphic design, preferably across branding, F&B, lifestyle, retail, or consumer-facing brands.
• Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Strong understanding of branding, typography, colour, layout, and composition.
• Proven experience across packaging, key visuals, social media, print, and physical brand assets.
• Strong ability to manage multiple projects, timelines, and stakeholders independently.
• Good understanding of production requirements across both digital and print formats.
• Strong attention to detail and a high level of visual judgement.
• Experience with motion graphics or basic animation.
• Experience working with F&B or retail brands preffered.
• Understanding of content-led and culture-driven design.
• Experience collaborating with marketing teams, agencies, and external creative partners.

Who we're looking for?

• Someone who can think conceptually and execute practically.
• A designer who takes ownership of the visual quality and outcome of their work.
• Someone comfortable working in a fast-paced and evolving environment.
• A curious, culturally aware, and visually sharp designer with a strong point of view.
• Someone who can balance creativity with consistency, speed, and attention to detail.
• Opportunity to shape the visual identity of a fast-growing, culture-led café brand.
• High ownership and creative freedom across digital, physical, and brand touchpoints.
• Work closely with founders and the marketing team on key brand initiatives.
• Be part of a team that values taste, creativity, speed, and intention.