Senior Content Writer

Cmsminds; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Cmsminds in Ahmedabad, India is seeking a content writer with 5–8 years of experience in content writing and content marketing to produce SEO-driven blog posts, landing pages, case studies, and thought leadership. You will work with a technical audience and collaborate with design to create engaging content that converts.

The role emphasizes strong editing, keyword research, and performance tracking using Google Search Console, Ahrefs, and Google Analytics.

Qualifications

• 5–8 years of experience in content writing or content marketing, agency or B2B SaaS background preferred.
• Proven SEO writing ability with keyword research and on-page optimization.
• Ability to explain technical topics clearly to a technical audience.
• Experience interviewing subject matter experts and turning input into publishable content.
• Strong editor with ability to self-edit and maintain guidelines.

Responsibilities

• Research, outline, and write SEO-driven blog posts on WordPress, WooCommerce, and web development.
• Write and maintain service landing pages and vertical pages to drive contacts.
• Develop client case studies from project data and interviews.
• Draft thought leadership for the founder and senior engineers.
• Edit and QA all content for accuracy, tone, and SEO alignment.
• Track content performance using GSC, Ahrefs, GA and identify opportunities.
• Collaborate with design on visuals and content layouts.

Skills

SEO writing

Content marketing

Keyword research

On-page optimization

WordPress knowledge

Technical topics writing

Interviews with SMEs

Editing and QA

Content strategy

Tools

Google Search Console

Ahrefs

Semrush

Google Analytics

WordPress CMS

Job description

Write the content that drives organic traffic and builds authority for a WordPress agency with 15+ years of delivery experience. Blog posts, landing pages, case studies, and thought leadership, all written for a technical audience that can tell the difference.

Ahmedabad, India Full-time Posted 2 months ago

What You'll Do

• Research, outline, and write SEO-driven blog posts targeting WordPress, WooCommerce, and web development topics. Every post starts with keyword and SERP analysis before a single word is drafted.
• Write and maintain service landing pages and industry vertical pages that speak to buyer problems, present our approach, and drive contact form submissions.
• Develop client case studies from project data, client interviews, and internal team input. Turn delivery outcomes into stories that demonstrate expertise to prospective buyers.
• Draft thought leadership content for the founder and senior engineers. Capture their voice and technical perspective in articles, LinkedIn posts, and contributed pieces.
• Edit and QA all published content for accuracy, tone, grammar, and SEO alignment before it goes live. Maintain our content guidelines and style standards.
• Track content performance using Google Search Console, Ahrefs, and Google Analytics. Identify what is working, what is decaying, and where the next opportunity sits.
• Collaborate with the design team on visual assets, infographics, and content layouts that support each piece you produce.

What We're Looking For

• 5 to 8 years of experience in content writing or content marketing, with a strong portfolio of published long-form content. Agency or B2B SaaS background preferred.
• Proven SEO writing ability. You understand keyword research, search intent, on-page optimization, and how to structure content that competes in organic search. You can show pages you have ranked.
• Ability to write about technical topics (WordPress development, WooCommerce, web performance, migrations) in a way that is accurate and accessible without dumbing it down.
• Experience conducting subject matter expert interviews and turning raw technical input into polished, publishable content.
• Strong editorial judgment. You can self-edit ruthlessly, spot weak arguments, and rewrite until the piece earns its publish date.
• Working knowledge of content tools: Google Search Console, Ahrefs or Semrush, Google Analytics, and a CMS (WordPress experience is a plus, not a requirement).
• Excellent written English with a natural, human tone. No filler, no fluff, no recycled phrases. Every sentence earns its place.

Nice to Have

• Direct experience writing for a web development or digital agency. Understanding how agencies sell services makes your content sharper from day one.
• Familiarity with WordPress as a CMS. Being able to publish, format, and optimize your own posts in WordPress saves a round trip with the dev team.
• Experience writing case studies or whitepapers that were used in the sales process, not just published for SEO.
• Understanding of E-E-A-T principles and how Google evaluates content quality, authorship, and topical authority.