Senior Consumer Growth Manager (Digital Product & Membership)

Quin; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A pioneering technology firm in Hyderabad is looking for a Senior Consumer Growth Manager to drive the growth of its digital ecosystem. This role involves owning consumer acquisition strategies, leading lifecycle marketing, and fostering a data-driven culture for membership and retention. Candidates should have over 5 years of experience in consumer marketing and a deep understanding of growth metrics. Join this innovative team to redefine consumer relationships in a rapidly growing industry.

Qualifications

• 5+ years in consumer marketing, growth, or lifecycle roles.
• Deep experience with digital products or subscription services.
• Strong understanding of retention, churn, and LTV metrics.
• Proven record of data-driven optimization.

Responsibilities

• Own consumer acquisition strategies for digital products.
• Lead lifecycle marketing initiatives from acquisition to retention.
• Define and track growth metrics such as activation and retention.
• Work cross-functionally to improve user experience.

Skills

Consumer marketing

Growth strategy

Lifecycle marketing

Data-led experimentation

Collaboration with product teams

Job description

Overview

Senior Consumer Growth Manager (Digital Product & Membership) Quin is building the future of intelligent safety — hardware, software and services that protect people when it matters most. We’re looking for a senior consumer marketer to own growth of our app ecosystem, from acquisition through to engagement, retention and long-term membership value.

This role will lead app marketing, lifecycle CRM and growth experimentation, working closely with Product, Data and CX. As Quin scales its consumer base and paid services, this role will develop towards owning retention, monetisation and customer lifetime value end-to-end.

What you’ll be responsible for

App growth & acquisition

• Own consumer acquisition strategy for Quin’s digital product ecosystem, including the app, onboarding flows and membership journeys, considering paid, organic and partnership channels
• Lead subscription and membership lifecycle marketing, from acquisition and activation through to retention and renewal
• Collaborate with Partners and Product to optimise digital journeys, value propositions and monetisation experiments
• Plan and execute app-first campaigns across paid social, search, app stores and emerging channels
• Develop hypotheses, run experiments, and continuously optimise CAC, activation and conversion

Lifecycle, CRM & membership

• Own the full customer lifecycle: onboarding, activation, engagement, retention and re-engagement
• Build and scale CRM and lifecycle programmes across email, push and in-app messaging
• Partner with Product to shape membership journeys, pricing tests and value propositions
• Lay the foundations for Quin’s long-term membership and subscription strategy

Data-led growth culture

• Define and track core growth and membership metrics (activation, retention, churn, LTV, cohort performance)
• Run structured A/B testing across channels, messaging and journeys
• Use qualitative insight (CX, research, reviews) alongside quantitative data to inform strategy

Cross-functional leadership

• Work closely with Product, Engineering and CX to improve the end-to-end consumer experience
• Translate brand, safety and trust principles into high-performing consumer communications
• Act as the internal voice of the consumer across the organisation

What we’re looking for

Experience & Skills

• 5+ years in consumer marketing, growth or lifecycle roles (startup or scale-up experience is a plus)
• Deep experience growing a digital product, SaaS platform, fintech app or consumer subscription/membership service
• Strong understanding of lifecycle, retention, churn and LTV, not just top-of-funnel acquisition
• Strong track record of data-led experimentation and optimisation
• Experience working closely with Product teams on user experience and engagement
• Comfortable operating across strategy and execution

You’ll probably recognise yourself if you…

• Care as much about retention and trust as you do about acquisition
• Enjoy owning a problem end-to-end rather than operating in a narrow channel silo
• Are excited by the idea of building a membership engine, not just running campaigns
• Thrive in growth-stage environments with ambiguity and pace

Why this role matters at Quin

This role sits at the centre of how Quin grows purposefully. You’ll help define how people discover Quin, how they engage with safety technology, and how we build long-term relationships based on trust, value and real-world impact.