Senior Consultant

Kantar Group Limited; Bengaluru; On-site; INR 1,400,000 - 2,100,000; Full time

Job summary

Kantar Group Limited in Bengaluru seeks a analytics professional with 4–7 years in Market Mix Modeling to translate data into actionable insights and help shape brand strategy. You will develop and validate statistical models, ensure data veracity, and present findings with clear visuals in Excel and Power BI, using Python or R to automate repetitive tasks.

Collaboration with teammates and meeting tight timelines are essential.

Qualifications

• Bachelor's degree in Engineering or Graduate/Post-Graduate in Statistics.
• MS Office applications (Excel, Word, PowerPoint) are a must.
• Some programming knowledge (Python/R) is advantageous.

Responsibilities

• Understand client brief and business problem.
• Ensure data veracity and flag anomalies to PM.
• Build hypotheses and develop statistical models.
• Maintain statistical hygiene of models and deliver on timelines.
• Document analysis and findings with clear insights for marketing.

Skills

Mathematical aptitude

Logical thinking

English communication

Documentation

Willingness to learn

Team player

Time management

Independence in planning

Education

Bachelor's degree in Engineering

Statistics (Graduate or Post-Graduate)

Tools

MS Office

Excel

PowerPoint

Word

Python

R

Job description

Job Details

KANTAR IS THE WORLD’S LEADING DATA, INSIGHTS AND CONSULTING COMPANY. Kantar's Analytics practice creates leading-edge offers focused on Brand and Marketing ROI, Brand Strategy and Innovation, Content Analytics, Data Strategy and Engineering, and Customer Analytics in a way that is unmatched by our competitors. The convergence of unique human understanding and business expertise, coupled with innovative data and technology solutions, allows us to better predict consumer behavior, providing customers the confidence to make bold and complex decisions and optimize priorities for growth.

KEY RESPONSIBILITIES

• Understand written or oral brief from client (business problem)
• Ensure Data Veracity as per problem brief; detect and flag anomalies or errors to Project Manager
• Hypothesis building
• Statistical model development and ensuring statistical hygiene of models
• Follow process to ensure accuracy and deliver projects as per timelines
• Write model findings with simple insights which make marketing sense
• Try different things to get to the best solution
• Train younger team members on the process
• Use visualization in Excel / PowerBI to prepare analytics results for clients
• Use basic programming to automate simple repetitive tasks in Excel Macros / VBA / R / Python

ESSENTIAL SKILLS

• Strong mathematical aptitude
• Ability to think logically and solve issues - trouble-shoot problems in code or try a different approach if something is not working in the defined process
• Excellent communication skills in English (written and oral) are essential
• Ability to document analysis (data and model findings) and simple processes
• Good attitude and willingness to learn new things and experiment to get to the best solution
• Should be a strong team player - work closely with team-mates and Project Manager
• Willingness to stretch to deliver to tight schedules
• Demonstrate independence in planning own work and executing it on time and with good quality

QUALIFICATIONS

• The ideal candidate will have consistent scholastic performance
• Bachelor’s degree in Engineering from premiere institute OR Graduate or Post-Graduate in Statistics
• Experience and knowledge of MS Office applications like Excel, Word, Powerpoint is a must
• Any programming knowledge will be an added advantage. Python / R skills preferred

PRIOR EXPERIENCE

• 4 - 7 years of relevant experience (Market Mix Modeling)
• Knowledge of data analytics will be an added advantage

Location

Location Bangalore, Prestige Technology ParkIndia

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

Company Culture and Values

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

KANTAR Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

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