Senior Business Development Representative

TrueFoundry; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Comprehensive health insurance for you

Flexible hybrid work schedule

Lunch and snacks provided

Opportunity to work from other TrueFnd

Job summary

TrueFoundry in Bengaluru is seeking a Senior Business Development Representative to build and nurture a healthy sales pipeline for AI/ML offerings. You will design, execute, and optimize multi-channel campaigns, driving interest and engagement to enable the sales team to convert opportunities into long-term customers.

The role requires 5–8 years of BD/Inside Sales experience, strong English communication, and a proven SaaS/AI solutions track record.

Qualifications

• 5–8 years of experience in Business Development, Inside Sales, or Demand Generation roles.
• Excellent English communication skills with a neutral/global accent.
• Proven experience selling Software Products, SaaS, Analytics, or AI/ML-driven solutions to global markets.
• Demonstrated track record of achieving or exceeding sales quotas on a quarterly and yearly basis.
• Strong ability to network with C-level, VP, and Director-level stakeholders in enterprise organizations.
• Experience working in fast-paced, high-growth technology environments.

Responsibilities

• Plan, develop, and execute multi-channel demand generation campaigns to generate qualified leads and drive sales.
• Nurture potential customers through personalized engagement, demos, and whitepapers.
• Build and maintain a robust pipeline with outreach, discovery meetings, and qualification exercises.
• Own cold-calling to reach engineering, data, and product leaders about MLOps and AI infra challenges.
• Collaborate with sales post-qualification to develop win plans and maximize conversions.

Skills

Business Development

Inside Sales

Demand Generation

SaaS Sales

Enterprise Networking

Job description

About TrueFoundry

Every production AI system - whether it's powering customer support, writing code, analyzing financial data, or diagnosing medical conditions - needs the same foundational infrastructure. A way to route between models. A way to manage tools and integrate them securely. A way to orchestrate agents and enforce governance. A unified compute layer to run it all.

That infrastructure layer is being built right now.

We are looking for a Senior Business Development Representative to join our team.

We're TrueFoundry, and we're building it.

The Problem We're Solving

Companies are moving beyond simple chatbots to production agentic systems. These systems route between OpenAI, Anthropic, Google, and self-hosted models. They integrate dozens of tools via protocols like MCP. They orchestrate multi-agent workflows where agents coordinate with other agents.

The infrastructure to support this doesn't exist yet. You can't just duct-tape together a few API calls and call it production-ready.

You need a control plane that handles:

• Intelligent routing with observability, cost policies, and fallback logic
• Centralized tool and MCP server management with security and lifecycle controls
• Agent orchestration with governance and guardrails
• A unified compute layer to run self-hosted models, custom tools, and agents

AI Gateway is the control plane - five composable components (Prompts, LLM Gateway, MCP Gateway, Guardrails, Agent Gateway) that handle routing, orchestration, and governance.

We're Series A, backed by Intel Capital and Sequoia. Companies like CVS, Mastercard, Siemens, Paytm, Synopsys, and Zscaler run production AI workloads on our platform.

Role Overview:

You will play a critical role in building and nurturing a healthy sales pipeline with highly qualified opportunities in specific verticals and geographies through targeted demand generation strategies. This role will require you to design, execute, and optimize multi- channel campaigns, driving interest and engagement for TrueFoundry's AI/ML offerings and enabling the sales team to convert opportunities into long-term customers.

Key Responsibilities:

• Plan, develop, and execute multi-channel demand generation campaigns (including cold calls, email campaigns, content marketing, digital outreach, and events) to generate qualified leads and drive sales for TrueFoundry's offerings.
• Nurture potential customers through personalized engagement, including product demos, sharing case studies, and providing whitepapers to accelerate interest and movement through the funnel.
• Build and maintain a robust pipeline by driving top-of-funnel activities with targeted outreach, discovery meetings, and qualification exercises to identify and create new opportunities.
• Owning cold-calling as a high-impact channel confidently reaching out to engineering, data, and product leaders to understand their MLOps, LLMOps, AI Gateway and AI infra challenges.
• Collaborate closely with sales teams post-qualification to develop 'win plans' that maximize conversion rates.
• Maintain a deep understanding of True Foundry's solutions to tailor messaging effectively for specific customer needs and objectives.
• Partner with Solutions and Product teams to share customer feedback and insights to improve campaigns and go-to-market strategies.
• Act as a brand evangelist for True Foundry across LinkedIn, industry forums, and relevant platforms to enhance visibility and engagement.
• Track and report on campaign performance metrics, optimizing strategies for continuous improvement.

Must Have:

• 5-8 years of experience in Business Development, Inside Sales, or Demand Generation roles.
• Excellent English communication skills with a neutral or global accent.
• Proven experience selling Software Products, SaaS, Analytics, or AI/ML-driven solutions to global markets.
• Demonstrated track record of achieving or exceeding sales quotas on a quarterly and yearly basis.
• Strong ability to network and engage with C-level, VP, and Director-level stakeholders in enterprise organizations.
• Experience working in fast-paced, high-growth technology environments.

Perks of Working at TrueFoundry

• Join a fast-growing Series A, Bay Area-based startup building cutting-edge AI infrastructure.
• Comprehensive health insurance for you and your family.
• Flexible hybrid work, 3 days a week in the office (Tuesday, Wednesday and Thursday), with flexibility around the schedule.
• Lunch and snacks are on us whenever you come into the office.
• Work from another TrueFoundry office for up to 3 months each year, whether that's our London or Bay Area office, if you'd like a change of scenery.