Senior Brand Manager

Dot & Key Skincare; Kolkata District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Dot & Key Skincare in Kolkata is seeking a strategic Brand Manager to lead growth, guide product launches, and strengthen consumer engagement across digital, e-commerce, retail, and content platforms. You will translate consumer insights into brand strategies, collaborate with product, design, and marketing teams, and monitor brand metrics like awareness, loyalty, and NPS to maximize ROI.

This role emphasizes storytelling, CRM initiatives, and sponsorships to build a cohesive brand narrative in

Qualifications

• Experience in Brand Management / Marketing, preferably in beauty, skincare, personal care, or FMCG.
• Proven experience in product launches and integrated brand campaigns.
• Strong analytical skills with the ability to convert insights into business and brand strategies.
• Experience managing multi-channel brand communication (digital, retail, and e-commerce).
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong project management and execution capabilities.
• MBA in Marketing or a related field is preferred.

Responsibilities

• Lead the go-to-market strategy for new product launches and feature rollouts, including packaging direction, pricing guidance, and launch communications.
• Translate consumer insights, market trends, and competitive analysis into actionable brand initiatives that strengthen brand positioning.
• Manage brand storytelling across all consumer touchpoints (website, digital platforms, retail environments, content, and e-commerce) to ensure consistency and strong brand recall.
• Collaborate closely with product, design, and marketing teams to deliver on-brand experiences across product development, packaging, and communications.
• Define and monitor key brand performance metrics including awareness, consideration, preference, loyalty, and NPS; measure the ROI of brand campaigns and programs.
• Drive cross-functional initiatives such as CRM programs, loyalty initiatives, brand partnerships, and sponsorships using a structured project management approach.
• Lead market research and consumer testing to refine brand messaging, positioning, and campaign effectiveness.
• Act as the brand guardian, ensuring adherence to brand guidelines and compliance with relevant regulatory requirements.

Skills

Brand Management

Marketing

Product launches

Integrated brand campaigns

Multi-channel brand communication

Stakeholder management

Project management

Analytical skills

Education

MBA in Marketing

Job description

Location: Kolkata

Function: Brand Marketing

About the Role

Dot & Key is seeking a strategic and creative Brand Manager to lead brand growth, product launches, and consumer engagement initiatives. The role will focus on translating consumer insights into impactful brand strategies, driving cross-functional collaboration, and ensuring a consistent brand narrative across all channels including digital, e-commerce, retail, and content platforms.

Key Responsibilities

• Lead the go-to-market strategy for new product launches and feature rollouts, including packaging direction, pricing guidance, and launch communications.
• Translate consumer insights, market trends, and competitive analysis into actionable brand initiatives that strengthen brand positioning.
• Manage brand storytelling across all consumer touchpoints (website, digital platforms, retail environments, content, and e-commerce) to ensure consistency and strong brand recall.
• Collaborate closely with product, design, and marketing teams to deliver on-brand experiences across product development, packaging, and communications.
• Define and monitor key brand performance metrics including awareness, consideration, preference, loyalty, and NPS; measure the ROI of brand campaigns and programs.
• Drive cross-functional initiatives such as CRM programs, loyalty initiatives, brand partnerships, and sponsorships using a structured project management approach.
• Lead market research and consumer testing to refine brand messaging, positioning, and campaign effectiveness.
• Act as the brand guardian, ensuring adherence to brand guidelines and compliance with relevant regulatory requirements.

Qualifications & Skills

• Experience in Brand Management / Marketing, preferably in the beauty, skincare, personal care, or FMCG industry.
• Proven experience in product launches and integrated brand campaigns.
• Strong analytical skills with the ability to convert insights into business and brand strategies.
• Experience managing multi-channel brand communication (digital, retail, and e-commerce).
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong project management and execution capabilities.
• MBA in Marketing or a related field is preferred.

What We’re Looking For

• A consumer-first mindset with strong storytelling ability.
• Ability to balance creativity with data-driven decision-making.
• Passion for building impactful brands in the beauty and wellness space.