Senior Analyst (Marketing & Research Specialist)

NineHertz; Jaipur; On-site; INR 6,00,000 - 8,00,000; Full time

Job summary

A digital marketing company is seeking a highly skilled Senior Analyst in Jaipur. The ideal candidate will have over 3 years of experience in SEO and digital marketing, responsible for optimizing online presence and conducting market research. This role demands strong analytical skills and the ability to work collaboratively. The position offers full-time employment with opportunities for professional growth.

Qualifications

• 3+ years of hands-on experience in Digital Marketing.
• Strong knowledge of SEO and keyword research.
• Experience in market research and competitor analysis.

Responsibilities

• Perform on-page and off-page SEO activities.
• Analyze market trends and customer behavior.
• Plan and execute digital marketing strategies.
• Assist in managing paid campaigns.

Skills

SEO

Market analysis

Product/website growth strategies

Data interpretation

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing, Business, Digital Media or related field

Tools

SEMrush

Ahrefs

Google Analytics

Job description

Location: Jaipur

Experience Required: 3+ Years

Employment Type: Full-Time

Job Summary

We are looking for a highly skilled Senior Analyst with strong expertise in SEO, market analysis, and product/website growth strategies. The ideal candidate will be responsible for optimizing our online presence, conducting in-depth market research, and creating data-driven strategies to improve traffic, conversions, and brand visibility.

Key Responsibilities

1. Search Engine Optimization (SEO)

• Perform on-page and off-page SEO activities to increase organic traffic.
• Conduct keyword research, competitor analysis, and SEO audits.
• Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Optimize website content, landing pages, and product pages for better ranking.
• Build high-quality backlinks and ensure SEO best practices are implemented.

2. Market Research & Analysis

• Analyze market trends, customer behavior, and competitor activities.
• Prepare market research reports to support product development and marketing strategies.
• Identify new market opportunities, potential user segments, and product growth areas.
• Conduct surveys, competitor benchmarking, and industry landscape studies.

3. Website & Product Growth

• Plan and execute digital marketing strategies to drive user acquisition and engagement.
• Work with content, design, and development teams to improve website UX and conversion rates.
• Track and report KPIs related to traffic, leads, conversions, and product adoption.
• Suggest improvements based on data insights to enhance product visibility and performance.

4. Campaign Management

• Assist in managing paid campaigns (Google Ads, Meta Ads, etc.) when needed.
• Monitor campaign performance and optimize for best ROI.
• Collaborate in creating content strategies for blogs, social media, and email marketing.

Skills & Qualifications

• Bachelor's degree in Marketing, Business, Digital Media, or related field.
• 3+ years of hands‑on experience in Digital Marketing.
• Strong knowledge of SEO, keyword research, and Google tools.
• Experience in market research, competitor analysis, and data interpretation.
• Proficiency with SEO and analytics tools (SEMrush, Ahrefs, Moz, Google Analytics, etc.).
• Good understanding of digital marketing channels and growth strategies.
• Strong analytical, problem‑solving, and communication skills.
• Ability to work with cross‑functional teams.