Senior Analyst I

Barracuda; Bengaluru Urban; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading cybersecurity company is seeking a Senior Analyst I to enhance performance across various marketing funnels. You'll analyze data using SQL, Power BI, and other tools to diagnose issues and provide actionable recommendations. Strong collaboration and communication skills are essential for this full-time role. Join us to make an impact with your insights!

Benefits

Internal mobility opportunities

Equity options

Qualifications

• Strong SQL skills to analyze data.
• Hands-on experience with Power BI and Marketo.
• Ability to conduct cohort and funnel analysis.

Responsibilities

• Own analytics readouts and segment by various dimensions.
• Diagnose funnel bottlenecks and recommend fixes.
• Build Power BI dashboards for stakeholders.

Skills

Strong SQL (Databricks)

Power BI (DAX, measures)

Marketo

GA4 reporting

Cohort analysis

Stakeholder management

Tools

Power BI

Databricks

Salesforce

Google Ads

Job description

Join to apply for the Senior Analyst I role at Barracuda.

Job ID 26-292.

We’re a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions and a managed XDR service to strengthen cyber resilience.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

Role Overview

You’ll be the day-to-day analytics partner for Demand Gen, Web, Events, and ABM. Your job: describe and diagnose performance across the funnel and recommend specific actions to improve it—using Power BI, Marketo, GA4, Demandbase, Databricks, AEM, Salesforce, and Google Ads.

Key Responsibilities

• Own monthly/weekly readouts: traffic → lead → MQL → SAL/SQL → Opp → Pipeline/Revenue; segment by route, geo, product, and account tier.
• Diagnose funnel bottlenecks (e.g., MQL→SAL drop-offs, slow velocity) and recommend fixes with expected impact.
• Build stakeholder-facing Power BI dashboards that emphasize actions and trends.
• Evaluate Google Ads and paid social pacing/efficiency; recommend reallocations and negative keyword expansions.
• Analyze Demandbase account engagement to suggest audience refinements, creative tests, and outreach timing.
• Report AEM content performance tied to conversions and propose content/CTA updates.

Qualifications

• Strong SQL (Databricks) and Power BI (DAX, measures, drill-through, row-level filters).
• Hands‑on Marketo and GA4 reporting; comfort interpreting Demandbase account signals.
• Experiment readouts (A/B, holdout), cohort and funnel analysis, basic forecasting in Excel/Power BI.
• Stakeholder management and expectation‑setting; communicates caveats and confidence clearly.
• Bias to action; turns analyses into prioritized recommendations with trade‑offs.
• Collaborative across Marketing Ops, RevOps, and channel teams.

Benefits & Perks

A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity, in the form of non‑qualifying options.

Seniority Level

• Associate

Employment Type

• Full‑time

Job Function

• Business Development and Sales

Industries

• Computer and Network Security