Search Engine Optimization Specialist

Himalaya Shelter HS; Dehradun; On-site; INR 350,000 - 520,000; Full time

Job summary

Himalaya Shelter HS in Dehradun, India is seeking an experienced SEO Executive with 3-4 years of hands-on SEO experience to drive organic growth. You will develop strategies, optimize pages, and collaborate with content and marketing teams.

The role requires proficiency in Google Search Console, Google Analytics, Ahrefs/SEMrush, and WordPress. You will monitor performance, stay updated on Google algorithms, and report on KPIs.

Qualifications

• 3-4 years of hands-on SEO experience.
• Strong knowledge of on-page, off-page, and technical SEO.
• Experience with Google Search Console and Google Analytics.
• Proficiency in keyword research and SEO tools (Ahrefs/SEMrush).
• Excellent analytical and problem-solving skills.
• Good content SEO understanding and search intent.
• Excellent communication and coordination skills.
• Experience with WordPress/CMS is an advantage.

Responsibilities

• Develop and implement effective SEO strategies to improve organic traffic, rankings, and visibility.
• Conduct keyword research, competitor analysis, and identify new ranking opportunities.
• Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal links, and content.
• Handle on-page and off-page SEO activities, including link building and outreach.
• Monitor keyword rankings, organic traffic, conversions, and other SEO performance metrics.
• Identify and resolve basic technical SEO issues related to crawling, indexing, site structure, redirects, and website performance.
• Work closely with the content and marketing teams to create SEO-friendly content.
• Analyze Google Search Console, Google Analytics, and other SEO tools to track performance and prepare reports.
• Stay updated with Google algorithm updates, SEO trends, and industry best practices.
• Develop strategies to improve website authority, visibility, and overall organic performance.

Skills

SEO

On-Page SEO

Off-Page SEO

Technical SEO

Keyword research

Analytics

Content SEO

Communication

WordPress/CMS

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

Job description

We are looking for an experienced SEO Executive with 3-4 years of hands-on experience in SEO, content optimization, and organic growth. The ideal candidate should have a strong understanding of on-page and off-page SEO, keyword research, technical SEO, and Google search algorithms.

Key Responsibilities:

• Develop and implement effective SEO strategies to improve organic traffic, rankings, and visibility.
• Conduct keyword research, competitor analysis, and identify new ranking opportunities.
• Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal links, and content.
• Handle on-page and off-page SEO activities, including link building and outreach.
• Monitor keyword rankings, organic traffic, conversions, and other SEO performance metrics.
• Identify and resolve basic technical SEO issues related to crawling, indexing, site structure, redirects, and website performance.
• Work closely with the content and marketing teams to create SEO-friendly content.
• Analyze Google Search Console, Google Analytics, and other SEO tools to track performance and prepare reports.
• Stay updated with Google algorithm updates, SEO trends, and industry best practices.
• Develop strategies to improve website authority, visibility, and overall organic performance.

Required Skills:

• 3-4 years of proven experience in SEO.
• Strong knowledge of On-Page, Off-Page, and Technical SEO.
• Experience with Google Search Console and Google Analytics.
• Good understanding of keyword research and SEO tools such as Ahrefs, SEMrush, or similar platforms.
• Strong analytical and problem-solving skills.
• Good understanding of content SEO and search intent.
• Excellent communication and coordination skills.
• Experience with WordPress/CMS platforms will be an advantage.

Preferred Candidate:

A result-oriented SEO professional who can independently manage SEO activities, identify growth opportunities, and contribute to consistent organic traffic and ranking growth.