Sales Rep (Territory Business Executive), CRM

Novartis; West Bengal; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Novartis is seeking a Territory Business Executive (TBE) to lead targeted sales initiatives and build strong relationships with Healthcare Professionals. You will drive demand, engage across channels, and coordinate with cross-functional teams to optimize resources and forecasts.

Success relies on a scientific background, 2+ years in pharma sales, and the ability to translate clinical knowledge into value-based selling while meeting prescription targets.

Qualifications

• Science background required; BSc or BPharma preferred.
• Minimum 2+ years in pharmaceutical sales, cardiology or specialty sales preferred.
• Strong scientific acumen to translate clinical knowledge into value‑based selling.
• Proven ability to drive prescription generation and meet sales targets.
• Experience with CGHS, ARMY, Railways, ESIC and State Government accounts preferred.
• Knowledge of disease management and treatment protocols.
• Excellent communication, negotiation and relationship-building skills.

Responsibilities

• Drive territory business plans to exceed sales and growth objectives.
• Build and strengthen customer relationships to deliver impactful solutions.
• Lead multi-channel engagement to maximize coverage and influence.
• Ensure accurate reporting and resolve issues promptly.
• Collaborate with cross-functional teams to optimize resources and forecasts.
• Champion compliance and uphold Novartis' ethical standards.
• Monitor market trends and competitor activities to inform strategy.
• Provide insights to enhance promotional effectiveness and territory performance.

Skills

Scientific acumen

Value-based selling

Prescription generation

Communication skills

Negotiation

Relationship-building

Education

Science background (BSc/BPharma)

Job description

As a Territory Business Executive (TBE), you'll lead with purpose - crafting personalized experiences that reflect the unique needs of each account and Health Care Provider (HCP). Acting as the primary point of contact, you'll build meaningful connections, identify shared priorities, and navigate solutions that link customers to Novartis resources, all with the goal of improving patient outcomes.

Success in this role comes from balancing demand generation with strategic account engagement. You'll bring expertise in clinical and account-based selling, access navigation, collaborative problem‑solving, team orchestration, and omni‑channel engagement.

Key responsibilities

• Drive territory business plans to exceed sales and growth objectives.
• Build and strengthen customer relationships to deliver impactful solutions.
• Lead multi-channel engagement to maximize coverage and influence.
• Ensure accurate reporting and resolve issues promptly.
• Collaborate with cross-functional teams to optimize resources and forecasts.
• Champion compliance and uphold Novartis' ethical standards.
• Monitor market trends and competitor activities to inform strategy.
• Provide insights to enhance promotional effectiveness and territory performance.

Essential Requirements

• Science educational background is must, B.Sc., B. Pharma Management degree preferred.
• Minimum 2+ years in pharmaceutical sales, preferably with a cardiology or other specialty sales background.
• Strong scientific acumen with the ability to translate clinical and product knowledge into value‑based selling, effectively communicating differentiated patient and therapeutic benefits to healthcare professionals.
• Proven ability to drive prescription generation and achieve sales targets.
• Additional requirement for Institutional TBE/Sr. TBE/ ASM - Understanding/Knowledge of CGHS, ARMY, Railways, ESIC and State Government accounts.
• Strong knowledge of disease management and treatment protocols.
• Ability to engage with healthcare professionals from the territory effectively.
• Preferred experience with specialty as well as mass market product.
• Excellent communication, negotiation and relationship‑building skills.

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

Why Novartis

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards

Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Skills Desired

• Commercial Excellence
• Conflict Management
• Cross‑Functional Coordination
• Customer Insights
• Influencing Skills
• Key Account Management
• Professional Ethics