Sales Officer - Purnia

Relaxo; Purnia; On-site; INR 3,00,000 - 5,00,000; Full time

Job summary

A leading footwear company in India is seeking a Sales Officer to drive secondary sales and enhance market share. Responsibilities include managing relationships with distributors and retailers, ensuring product availability, and executing promotional strategies. The ideal candidate should have 3-5 years of sales experience in the footwear or FMCG industry and strong analytical and interpersonal skills.

Qualifications

• 3-5 years in sales with experience in Retail Sales and Distribution management.
• Experience in Footwear, FMCG or FMCD industry preferred.

Responsibilities

• Drive secondary sales and act as an interface between distributor and retailers.
• Assist distributors in managing stock and resolving retail service gaps.
• Ensure product visibility and merchandising at retail outlets.

Skills

Selling skills

Analytical skills

Customer Orientation

Interpersonal skills

Education

Any Graduation

Job description

Sales Officer

Department: Sales

Work Location:

Grade: O1/O2

Travel Required: Yes

Reporting to: Administrative: ASM

Reported by: None

Minimum Job Requirements

Educational Qualification: Any Graduation

Experience: 3-5 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.

Purpose of the Position (Job Summary)

• To drive secondary sales and act as interface between distributor and retailers and increase market share for our product at end user

Key Roles and Responsibilities

Financial

• Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles
• Management and timely resolution of the claims received by the company from the trade partners

Customer Oriented

• Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps
• Sharing distributor’s market service feedback with ASM
• Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.

People Oriented

• Seeking ASMs counsel for resolving retailer/distributor complaints

Internal Business Process

• Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets
• Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
• Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets
• Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs
• Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.
• Driving distributor to purchase articles with market demand and enhancing range selling

Competencies

Technical/Functional

Behavioral

• Selling skills
• Analytical skills
• Customer Orientation
• Interpersonal skills

Key Responsibility Areas

Quantitative

Qualitative

• % Revenue Contribution from NPDs in defined sales area
• Increase in Range Billing in defined sales area
• Incremental retail coverage
• Increase in % Demand Fulfillment of NPD / Focus Articles
• PJP adherence
• Timely Submission of Market Working reports

• Adherence to Market Working Norms
• Market intelligence & Relationship building

Key Stakeholder Management

Internal

External

• ASM
• MIS Admin team

• Distributors and Retailers