Sales Officer

Layam; Sahibzada Ajit Singh Nagar, Chandigarh; On-site; INR 3,00,000 - 5,00,000; Full time

Job summary

A reputable car dealership in Sahibzada Ajit Singh Nagar is seeking a skilled Sales Consultant to engage with customers, manage the sales process, and maintain product knowledge. Candidates should have 2-3 years of experience in automotive sales, strong communication and negotiation skills, and a passion for helping customers find the right vehicle. This role offers competitive compensation with performance-based bonuses and opportunities for career growth.

Qualifications

• 2-3 years of experience in automotive sales or a customer-facing sales role.
• Strong problem-solving skills and ability to manage customer concerns professionally.
• Valid driver’s license and a clean driving record.

Responsibilities

• Greet and engage with customers through various communication channels.
• Guide customers through the sales process to ensure a smooth experience.
• Maintain knowledge of the used car inventory and explain their value.
• Negotiate pricing and financing options to close sales.
• Actively seek and generate new leads and follow up on them.
• Build long-term relationships with customers and provide after-sales support.
• Meet or exceed sales targets and track personal performance.
• Stay informed about market trends and competitor offerings.
• Collaborate with sales staff and management for efficient inventory management.
• Keep accurate records of sales and customer interactions.

Skills

Strong communication

Negotiation

Interpersonal skills

Organizational skills

Time management

Problem-solving

CRM software proficiency

Microsoft Office Suite

Education

High School Diploma

Bachelor’s degree in Business or Marketing

Job description

Key Responsibilities

• Customer Interaction: Greet and engage with customers both in‑person and via phone, email, or social media. Understand their needs, preferences, and budget to recommend suitable used cars from the outlets inventory.
• Sales Process Management: Guide customers through the entire sales process, from initial inquiries to final purchase, ensuring a smooth, informative, and customer‑friendly experience.
• Product Knowledge: Maintain in‑depth knowledge of the used car inventory, including features, specifications, prices, and any additional services such as warranties or financing options. Be able to explain the value of the cars to potential buyers.
• Negotiation & Closing Sales: Effectively negotiate pricing and financing options with customers while ensuring profitability for the outlet. Close deals and ensure all paperwork is completed accurately and promptly.
• Lead Generation: Actively seek out and generate new leads through various channels (e.g., walk‑ins, online inquiries, referrals, and promotions) and follow up on leads to convert them into sales.
• Customer Relationship Management: Build and maintain long‑term relationships with customers to encourage repeat business and referrals. Provide after‑sales support, ensuring customer satisfaction and addressing any concerns or issues.
• Sales Targets & Performance: Meet or exceed monthly and annual sales targets. Track individual sales performance and adjust strategies as necessary to achieve goals.
• Market Research & Competitor Analysis: Stay informed about current market trends, customer preferences, competitor offerings, and pricing strategies to ensure the outlet remains competitive and attractive to buyers.
• Team Collaboration: Work closely with other sales staff, the procurement team, and management to ensure inventory is well‑stocked and that customers needs are met efficiently.
• Reporting & Documentation: Keep accurate records of customer interactions, sales, and related documentation. Prepare regular sales reports for management, outlining achievements, challenges, and opportunities.
• Compliance & Standards: Ensure all sales transactions comply with legal, financial, and company policies, including proper documentation, registration, and adherence to warranty and return policies.

Key Requirements

• Education: High School Diploma or equivalent; a Bachelor’s degree in Business, Marketing, or a related field is a plus.
• Experience: At least 2‑3 years of experience in automotive sales, retail sales, or a customer‑facing sales role, preferably in a used car outlet or dealership environment.
• Skills:
  • Strong communication, negotiation, and interpersonal skills.
  • Ability to build rapport with customers and close sales deals effectively.
  • Sound knowledge of cars, including their features, benefits, and industry trends.
  • Excellent organizational and time‑management skills.
  • Basic understanding of financing options available for car buyers (e.g., loans, leasing, trade‑ins).
  • Strong problem‑solving skills and the ability to manage customer concerns professionally.
  • Proficiency in using CRM software and Microsoft Office Suite (Excel, Word, Outlook).
• Other Requirements: Valid driver’s license and a clean driving record. A passion for cars and a genuine interest in helping customers find the right vehicle.