Sales & Marketing Operations Manager

Firework; India; Remote; INR 1,200,000 - 1,800,000; Full time

Job summary

Firework is seeking a hands-on Sales Operations & Marketing Operations Manager to scale systems, automation, and processes powering our global go‑to‑market team. You’ll own Salesforce architecture, development, and optimization, and manage HubSpot, marketing automation, and custom AI agents across sales and marketing.

The role suits someone with startup experience who understands how sales and marketing teams generate pipeline, convert opportunities, and drive revenue while maintaining data

Qualifications

• 5–10 years of relevant experience across sales operations, marketing operations, revenue operations, or go‑to‑market systems, including fast‑growing startup experience.
• Demonstrated Salesforce architecture and development experience, with ownership of complex implementations or substantial system improvements.
• Hands‑on proficiency with Salesforce configuration, Salesforce Flow, Apex, SOQL, and custom development.
• Strong experience with HubSpot and marketing automation, including lead scoring, segmentation, nurture workflows, lifecycle stages, and campaign reporting.
• Proven experience building custom integrations using REST APIs, webhooks, and integration platforms or custom code.
• Hands‑on experience building and deploying custom AI agents connected to business systems and workflows.
• A strong understanding of sales and marketing processes, from lead acquisition and qualification through opportunity management and closed revenue.

Responsibilities

• Own Salesforce architecture, administration, development, and continuous improvement to support a growing global sales organization.
• Translate business needs into reliable technical solutions, balancing speed, usability, and long‑term maintainability.
• Design and build scalable data models, workflows, custom objects, validation rules, and approval processes.
• Build dashboards that provide visibility into pipeline health, conversion rates, sales activity, and revenue performance.
• Develop custom functionality using Apex, SOQL, and Lightning Web Components where appropriate.
• Manage system access, permissions, data quality, documentation, testing, and releases.
• Work closely with sales leaders and representatives across regions to identify operational gaps, improve daily workflows, and drive adoption.

Skills

Salesforce architecture

Salesforce development

Apex & SOQL

HubSpot

Marketing automation

REST APIs

AI agents

Data modeling

Tools

Apex

SOQL

Lightning Web Components

REST APIs

Webhooks

Job description

About Firework

Join Firework – Where Innovation Meets Impact

Firework is redefining the future of commerce as an AI and video commerce company — combining cutting‑edge technology, an exclusive network of enterprise brands and retailers, and a first‑mover position to win the agentic commerce race.

We've built the world's most advanced and largest video commerce platform, trusted by global brands and leading retailers. But we're more than software — our compounding network effect grows stronger with every partner we add, bringing the energy of in‑store experiences online and transforming how businesses engage, convert, and build lasting customer relationships at scale.

Having raised over $235M to date, led by investors such as SoftBank Vision Fund 2, and operating at global scale, we offer unparalleled opportunities to solve complex challenges and drive meaningful impact in the future of connected commerce.

If you're curious, ambitious, and energized by big ideas — Firework is the place to grow, lead, and shape what comes next. Together.

Summary

We’re looking for a hands‑on Sales Operations & Marketing Operations Manager to build and scale the systems, automation, and processes that power our global go‑to‑market team.

Salesforce will be at the center of your work. You will own its ongoing architecture, development, and optimization, ensuring it evolves with the business and helps our global sales team operate effectively. You will also manage HubSpot and marketing automation, develop custom integrations, and build AI agents that improve productivity across sales and marketing.

This role is ideal for someone with startup experience who combines strong technical skills with a practical understanding of how sales and marketing teams generate pipeline, convert opportunities, and drive revenue.

What you'll be doing

Own and scale Sales Operations

• Own Salesforce architecture, administration, development, and continuous improvement to support a growing global sales organization
• Translate business needs into reliable technical solutions, balancing speed, usability, and long‑term maintainability
• Design and build scalable data models, workflows, custom objects, validation rules, and approval processes
• Build dashboards that provide visibility into pipeline health, conversion rates, sales activity, and revenue performance
• Develop custom functionality using Apex, SOQL, and Lightning Web Components where appropriate
• Manage system access, permissions, data quality, documentation, testing, and releases

• Work closely with sales leaders and representatives across regions to identify operational gaps, improve daily workflows, drive adoption through practical training, clear documentation, and responsive support
• Optimize lead routing, account and opportunity management, pipeline tracking, forecasting, and reporting

Manage marketing operations and automation

• Own HubSpot operations, including campaign workflows, segmentation, lead scoring, nurture programs, and lifecycle management
• Maintain reliable Salesforce–HubSpot synchronization, with clear field mappings, ownership rules, and processes for resolving errors
• Partner with key stakeholders to improve lead capture, qualification, sales handoffs, campaign tracking, and attribution
• Monitor funnel performance and identify opportunities to improve lead quality, conversion, and campaign execution

Build integrations and AI agents

• Design, build, and maintain custom integrations across Salesforce, HubSpot, and other go‑to‑market platforms using APIs, webhooks, and integration tools
• Build custom AI agents for customer engagement and sales and marketing workflows, such as lead research, qualification, outreach support, and follow‑up
• Connect AI agents to relevant systems and data, with appropriate access controls, human review, and performance monitoring
• Troubleshoot integration failures and automation issues to maintain accurate, dependable data across systems

We'll be excited if you have

• 5–10 years of relevant experience across sales operations, marketing operations, revenue operations, or go‑to‑market systems, including fast‑growing startup experience
• Demonstrated Salesforce architecture and development experience, with ownership of complex implementations or substantial system improvements. Salesforce certifications preferred.
• Hands‑on proficiency with Salesforce configuration, Salesforce Flow, Apex, SOQL, and custom development
• Strong experience with HubSpot and marketing automation, including lead scoring, segmentation, nurture workflows, lifecycle stages, and campaign reporting
• Proven experience building custom integrations using REST APIs, webhooks, and integration platforms or custom code
• Hands‑on experience building and deploying custom AI agents connected to business systems and workflows
• A strong understanding of sales and marketing processes, from lead acquisition and qualification through opportunity management and closed revenue
• Experience supporting global sales teams and collaborating across functions and time zones
• Strong analytical, creative troubleshooting, and project management skills
• Clear communication skills and the ability to translate technical concepts into practical business solutions
• A proactive ownership mindset, comfort with ambiguity, and the ability to execute independently in a fast‑moving environment
• Must be able to work during US business hours

Locations

The role is remote. For remote, we are looking for candidates based in India or Eastern Europe.

Don’t hold back

As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.