Sales Manager I

Swiggy; Panipat; On-site; INR 500,000 - 800,000; Full time

Job summary

Swiggy is seeking a Sales Manager in Panipat to lead acquisition and engagement of independent restaurants in the assigned city. This field-based role requires you to visit partners, understand their challenges, and drive growth in orders, visibility, and customer engagement.

You will learn consultative selling, restaurant operations, and build the foundation for scaling your career within a fast-growing on-demand platform. Strong data skills and a results-driven mindset are essential.

Qualifications

• Experience in meeting or exceeding targets and managing your own pipeline.
• Comfort with data; ability to build pivot tables and dashboards.
• Restaurant/food/hospitality or FMCG background is a plus but not required.

Responsibilities

• Own a defined geographic territory; build strong relationships with restaurant partners.
• Conduct in-person visits and product demos; explain ROI and mutual benefits.
• Diagnose partner needs; position Swiggy products as solutions, not features.
• Manage full lifecycle monthly: pitching, negotiation, activation, ongoing support.
• Track adoption metrics and troubleshoot issues to drive growth.

Skills

B2B sales

Negotiation skills

Relationship building

Data analysis

Education

Post-Graduate in marketing or sales

Tools

Excel (Pivot, VLOOKUP)

Job description

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Job Description

A Sales Manager owns the acquisition and engagement of single-outlet independent restaurants across an assigned city. You are the primary touchpoint for these restaurants—learning their business, understanding their challenges, and building a partnership where you help the restaurant partner directly drive their growth in orders, visibility, and customer engagement. This role is Consultative & On-Field and requires you to be resourceful, adaptable, and genuinely invested in your partners' success. You'll develop consultative sales skills, learn restaurant operations intimately, and build the foundation for scaling your career.

Key Responsibilities

• Own a defined geographic territory: build strong and successful relationships with the assigned restaurant partners
• Field-intensive engagement: Conduct in-person visits, walking restaurants through product demos, ROI analysis, and present how working with Swiggy is a mutually beneficial relationship
• Consultative selling: Diagnose restaurant needs through questions about their current channels, delivery logistics, marketing spend, and business goals. Position Swiggy’s products as solutions, not features
• Relationship management: Manage the full lifecycle each month, pitching, negotiation, activation, and ongoing support to the restaurant partner
• Data-driven problem solving: Track adoption metrics, identify why restaurants aren't growing, troubleshoot issues, and course-correct
• Revenue responsibility: Own targets within your territory; track your own pipeline and conversion rates
• Excel mastery: all the data related to your day-to-day work will be on the city and central trackers, so you must have advanced knowledge of Excel/Googlesheet/WSP
• Market research: Stay updated on restaurant trends, competitive landscape, and local market dynamics. Feedback from the field informs product direction
• 80 to 90 In-person meetings with restaurant partners a month

Qualifications

What We're Looking For

Experience & Background:

• 0-2 years in B2B sales, field sales, or business development (preferably in fmcg, food/beverage, or hotel industry)
• Track record of meeting or exceeding targets and managing your own pipeline
• Restaurant Business is a round-the-clock business; the role holder has to take ownership of the growth of the assigned portfolio of restaurant partner
• Comfort with data, especially Excel—you should be able to build pivot tables, use VLOOKUP, and create dashboards without help
• Post - Graduated preferably in marketing or sales

Additional Information

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.