Sales Manager I

Instamart; Haryana; On-site; INR 400,000 - 700,000; Full time

Job summary

Swiggy in India seeks a Sales Manager I to own a defined city territory, engage with independent restaurant partners, and drive growth in orders and visibility. This field-based role emphasizes consultative selling, relationship management, and data-driven problem solving.

You will conduct in-person visits, present ROI analyses, and ensure ongoing partner success through targeted support and performance tracking. Excel skills and pipeline management are essential.

Qualifications

• 0-2 years in B2B sales, field sales, or business development (preferably in FMCG, food/beverage, or hotel industry)
• Track record of meeting or exceeding targets and managing your own pipeline
• Restaurant Business is a round-the-clock business; the role holder has to take ownership of the growth of the assigned portfolio of restaurant partners.
• Comfort with data, especially Excel—you should be able to build pivot tables, use VLOOKUP, and create dashboards without help
• Post-Graduated preferably in marketing or sales

Responsibilities

• Own a defined geographic territory: build strong and successful relationships with the assigned restaurant partners
• Field-intensive engagement: Conduct in-person visits, walking restaurants through product demos, ROI analysis, and present how working with Swiggy is a mutually beneficial relationship
• Consultative selling: Diagnose restaurant needs through questions about their current channels, delivery logistics, marketing spend, and business goals. Position Swiggy’s products as solutions, not features
• Relationship management: Manage the full lifecycle each month, pitching, negotiation, activation, and ongoing support to the restaurant partner
• Data-driven problem solving: Track adoption metrics, identify why restaurants aren't growing, troubleshoot issues, and course-correct
• Revenue responsibility: Own targets within your territory; track your own pipeline and conversion rates
• Excel mastery: all the data related to your day-to-day work will be on the city and central trackers, so you must have advanced knowledge of Excel/Google sheet/WSP
• Market research: Stay updated on restaurant trends, competitive landscape, and local market dynamics. Feedback from the field informs product direction 80 to 90 In-person meetings with restaurant partners a month

Skills

Excel

Data analysis

Sales mindset

Education

Postgraduate in marketing or sales

Tools

Google Sheets

Pivot tables

VLOOKUP

Job description

Ways of Working - Mandate 3 : Employees to be located in their place of posting / respective office base location.

About Swiggy

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Role: Sales Manager I

A Sales Manager owns the acquisition and engagement of single-outlet independent restaurants across an assigned city. You are the primary touchpoint for these restaurants learning their business understanding their challenges, and building a partnership where you help the restaurant partner directly drive their growth in orders, visibility, and customer engagement. This role is Consultative & On-Field and requires you to be resourceful, adaptable, and genuinely invested in your partners' success. You'll develop consultative sales skills, learn restaurant operations intimately, and build the foundation for scaling your career.

Job Description

• Own a defined geographic territory: build strong and successful relationships with the assigned restaurant partners
• Field-intensive engagement: Conduct in-person visits, walking restaurants through product demos, ROI analysis, and present how working with Swiggy is a mutually beneficial relationship
• Consultative selling: Diagnose restaurant needs through questions about their current channels, delivery logistics, marketing spend, and business goals. Position Swiggy’s products as solutions, not features
• Relationship management: Manage the full lifecycle each month, pitching, negotiation, activation, and ongoing support to the restaurant partner
• Data-driven problem solving: Track adoption metrics, identify why restaurants aren't growing, troubleshoot issues, and course-correct
• Revenue responsibility: Own targets within your territory; track your own pipeline and conversion rates
• Excel mastery: all the data related to your day-to-day work will be on the city and central trackers, so you must have advanced knowledge of Excel/Google sheet/WSP
• Market research: Stay updated on restaurant trends, competitive landscape, and local market dynamics. Feedback from the field informs product direction 80 to 90 In-person meetings with restaurant partners a month

What We're Looking For

Experience & Background:

• 0-2 years in B2B sales, field sales, or business development (preferably in FMCG, food/beverage, or hotel industry)
• Track record of meeting or exceeding targets and managing your own pipeline
• Restaurant Business is a round-the-clock business; the role holder has to take ownership of the growth of the assigned portfolio of restaurant partners.
• Comfort with data, especially Excel—you should be able to build pivot tables, use VLOOKUP, and create dashboards without help
• Post - Graduated preferably in marketing or sales

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"