Sales Manager- DST - Informal - Sitapur

ABC - Aditya Birla Housing Finance Limited; Uttar Pradesh; On-site; INR 600,000 - 900,000; Full time

Job summary

ABC Digital, a subsidiary of Aditya Birla Capital, is expanding its field sales team to engage ABG employees and workers. The role centers on strategizing sales, acquiring new customers, and cross-selling ABC products within the ABG ecosystem and on-site premises.

You will travel to ABG plants/factories, connect with plant heads and various stakeholders, and deliver superior customer service with a customer-first mindset in a fast-paced, evolving environment.

Job description

Job Purpose

This role is responsible to strategically drive and scale the top line by devising sales and business strategies for tapping into the ABG Ecosystem – ABG Employees, Distributors, Vendors, etc.

Job Context & Major Challenges

Job Context/Job Challenges:Organizational Context

ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities.

ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.

ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.

Key Challenges

• Making inroads into ABG ecosystem
• Conducting marketing activities in these premises to create awareness and promote sales of financial products distributed by ABCD
• Identifying business opportunities to scale business and drive topline from these premises
• Providing services w.r.t financial products to people in this premises
• Providing after sales services in these premises
• Apart from tapping into the business opportunities in this plants, leveraging business opportunities in One ABC branches and also tapping into natural market/open market to increase sales in the assigned territory
• Regular visits to ABG Plants/Factories near base branch location to ensure sourcing from ABG employees & their families, nearby townships
• Ability to identify key influencers and build relationships with plant heads/local population in the worksite area
• Willingness to travel often at a set frequency to the plant/factory location
• Ability to connect with multiple levels/types of people- top senior management to plant workers- with clear understanding of their value & need system
• Good and clear communication regarding financial awareness, product features, key differentiators of ABC product suite
• Ability to navigate ambiguity and unchartered path without constant monitoring/supervision
• Disciplined and dedicated and persistent- especially in new environment conditions
• Willingness to go out of one’s way to provides superior customer service to ABG employees and workers, keeping the customer at the centre of every thought, word & action

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

• KRA1 Sales Productivity Driving topline in the assigned productivity
  • Achieving business targets
  • Maintaining a healthy product mix
• KRA2 New Customer Acquisition Increase customer acquisition in the assigned territory
  • Acquire new customers while identifying cross-sell and up-sell opportunities with existing customers and increasing no of products sold per customer
• KRA3 Operational Effectiveness Track and ensure efficient business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
  • Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance)
  • Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL
• KRA4 Market Intelligence & Competition Awareness Keep a close watch on the market to tap into new business opportunities
  • Continuous monitoring of the competition and its products/activities/engagements/strategies to stay ahead of the competition
  • Keep sharing market/competition updates to the seniors and management to help the company informed and stay ahead of competition
• KRA5 Self Development Invest in self learning and capability building
  • Leverage online/offline learning and development platforms for sef development