Sales Manager-Direct

ABC - Aditya Birla Housing Finance Limited; Maharashtra; On-site; INR 900,000 - 1,300,000; Full time

Job summary

ABC - Aditya Birla Housing Finance Limited is seeking a Sales Manager (DSA) to drive target achievement through the DSA channel, interfacing with DSA partners and customers. You will coordinate with Risk, Operations and Sales Governance to ensure compliant, efficient sales operations and healthy portfolios.

This role focuses on retail loan products across housing finance, loan against property, and related offerings, with an emphasis on building DSA networks and cross-selling ABHFL/ABFSG

Qualifications

• Graduate with 6–7 years total sales experience in Banking/NBFC; at least 3–4 years in HFC sales with DSA exposure.
• Strong commercial acumen, relationship and negotiation skills.
• Experience in channel sales and regulatory compliance.

Responsibilities

• Define and execute plan for target achievement with AH (Sales) – ABHFL, considering local trends.
• Manage DSA network; drive operational efficiencies to maximize DSA effectiveness.
• Provide periodic MIS data on disbursements, profitability, DSA performance and NPAs.
• Drive cross-selling across ABFSG products with DSAs and customers.
• Coordinate with Risk, Operations and Sales Governance to ensure risk controls.

Skills

Commercial acumen

Team management

Communication

Product-market awareness

Execution skills

Education

Graduate degree

Job description

Job Purpose

The purpose of this job is to execute sales operations through the DSA channel in line with branch plan and objectives by interfacing with DSA partners and end customers to achieve targets. This role coordinates with Risk, Operations and Sales Governance teams to ensure compliant and efficient sales operations and portfolio health. It also drives and executes cross‑selling of ABHFL and ABFSG products/ solutions as per branch level objectives.

Job Context & Major Challenges

Job Context & Challenges

Job Context

Key Aspects

• Providing housing finance (to buyers), Loan against Property, Commercial Property Purchase, Lease Rental Discounting and Construction Finance (to builders) solutions, ABHFL caters to a diverse range of customer segments through its various service offerings. Additionally, being predominantly retail driven, the business is characterized by high volume of loan transactions and customer relationships. As a result, ABHFL business performance is strongly impacted by people, process and organizational efficiencies, alongside core business drivers such as product/ solution quality, channel and customer relationship management and risk management.
• While unit of sizing up the business is its loan book size, profitability and minimized delinquency are also key business objectives.
• Higher cost of funding impacts profitability as well as competitiveness of loan rates that can be offered to clients
• For retail customers, identifying and acting on relevant needs for target demographics/ customer segments/ etc., in an efficient manner ensuring process, statutory and regulatory compliance at all times, are key for building business performance and sustainability.
• For institutional/ builder customers, understanding and addressing complex business requirements via proactive relationship management and customized solution fitment, while ensuring compliance at all times, are important to gain competitive advantage.
• The Sales Manager (DSA) – ABHFL is responsible for achieving sales targets through the DSA channel, as agreed with the AH (Sales) – ABHFL, in terms of targeted book size, growth & customer service objectives.

Key Challenges

• To build and tap DSA network in order to achieve targets considering factors impacting DSA relationships such as competitor offerings/ terms, existing relationships, mutually beneficial propositions, etc.
• To upgrade financial & operational know how on industry dynamics, effective negotiation and relationship building, and efficient loan processing for maintaining lasting relationships with DSAs and customers while ensuring portfolio health and profitability
• To drive loan conversion/ sanction/ utilization rates and ensure an appropriate sourcing funnel to meet targets
• To ensure credit quality, effective portfolio selection/ pre screening, and work closely with Risk team members to minimize potential NPAs while driving sales and maintaining DSA relationships
• To ensure compliant sales operations at all times, despite sales pressures and market cycles

Enabling Skill Sets & Qualifications

• Critical skill sets required to meet these challenges include commercial acumen, team management and communication, product-market awareness, and execution skills.
• Education & experience required to fulfil this profile are a graduate with minimum 6 - 7 yrs of total sales experience in the Banking/ NBFC space, of which at least recent 3 - 4 yrs experience should be in HFC sales with good exposure to DSA channel.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Sales Planning and DSA Management

Define and execute a plan for target achievement in conjunction with AH (Sales) - ABHFL, considering competitive forces and local trends

• Scan the local market and competitor offerings on a periodic basis, and work closely with DSA network to tweak efforts accordingly
• Constantly review DSA network for effectiveness and drive operational efficiencies to ensure active DSA relationships are working optimally to achieve business objectives
• Provide data for and compile periodic MIS reports for disbursements, profitability, DSA performance, NPAs, market expansion, etc.; also use insights to provide DSA partners feedback proactively

KRA2 Customer Acquisition/ Engagement

Identify local business growth opportunities, and refine DSA engagements accordingly

• Work closely with DSA partners on identified prospects for relationship origination by deploying a partnership mindset and sharing product characteristics and USPs effectively to drive favourable closure and customer satisfaction
• Communicate with in-process prospects and DSA partners to ensure clarity on transaction status and proactively drive for operational compliance to ensure timely approvals
• Deploy schemes to drive DSA engagement, sales and profitability, ensuring dual focus on sales expansion and cost optimization

KRA3 Operational Effectiveness

Track and ensure efficient DSA business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)

• Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance)
• Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL

KRA4 Cross-Selling across ABFSG products

Drive DSA partner efforts as per Cross‑Selling strategy agreed with AH (Sales) – ABHFL, interfacing with end customers/ prospects as required

KRA5 Self Development and Internal Stakeholder Management

Stay up to date on market developments, DSA engagement practices/ innovations, negotiation and relationship building skills for enhanced customer acquisition and engagement efforts through the DSA channel

• Attend relevant technical and behavioral trainings/ seminars and work on self development initiatives
• Coordinate with internal stakeholders for smooth operations and alignment towards achievement of targets

KRA6 Portfolio & Risk Management

Work with the Risk, Operations and Sales Governance teams to ensure adherence to risk management and control mechanisms

• Liaise proactively with DSA partners and end prospects/ customers for clarity on and adherence to risk management measures
• Compile and ensure systematic, accurate MIS on NPAs and credit trends, providing inputs on factors impacting portfolio quality