Sales Manager-Cross Sell (SME Loans)

IDFC FIRST Bank; Chandigarh; On-site; INR 450,000 - 900,000; Full time

Job summary

IDFC FIRST Bank in India seeks a Sales Manager - Cross Sell SME to drive SME client acquisition and deepen relationships through cross-sell initiatives at designated branches. You will assess client needs and offer suitable banking solutions while ensuring a superior service experience.

The role requires 0–2 years in sales (banking preferred), strong communication, and a high degree of integrity. You will contribute to targets, mentor peers, and support digital enablement across geographies.

Qualifications

• Graduation in any discipline from a recognised institution.
• 0–2 years of sales experience, preferably in banking/financial services.
• Strong customer engagement and relationship-building skills.
• Excellent communication and interpersonal skills.
• High level of integrity and compliance orientation.

Responsibilities

• Acquire SME customers through cross-sell efforts at designated branches.
• Meet/exceed monthly targets for new customer acquisition by analyzing transaction banking needs.
• Provide regular feedback to Relationship Managers on customer opportunities and requirements.
• Adhere to sales norms and SOPs defined by the organisation.
• Maintain compliance with internal policies and regulatory guidelines.
• Sourcing high-quality customers aligned with the bank’s standards.
• Mentor and coach team members to foster customer-centricity and compliance.
• Promote automation and digital enablement to meet customer needs.

Skills

Customer engagement

Communication

Interpersonal skills

Integrity/compliance

Self-motivated/results driven

Education

Graduation (any discipline)

Job description

Job Requirements

About the Role

The Sales Manager - Cross Sell SME is responsible for acquiring SME customers through cross-sell initiatives across designated branches. This is a customer-facing role that involves understanding client needs, offering relevant banking solutions, and ensuring a seamless service experience. The role also includes catchment mapping, gathering customer feedback, and identifying new business opportunities. The incumbent will play a key part in driving client acquisition, deepening relationships, and maximizing customer lifetime value to support broader organizational goals.

Key Responsibilities

Primary Responsibilities

• Acquire SME customers through cross-sell efforts in the identified segment.
• Consistently meet and exceed monthly targets for new customer acquisition by analyzing transaction banking needs.
• Provide regular feedback to Relationship Managers (RMs) regarding customer opportunities and requirements.
• Ensure adherence to sales norms and Standard Operating Procedures (SOPs) as defined by the organization.
• Maintain strict compliance with internal policies and external regulatory guidelines.
• Ensure high-quality sourcing aligned with the bank’s standards.

Secondary Responsibilities

• Mentor and coach team members to foster a culture of customer centricity, innovation, compliance, and integrity.
• Promote automation and digital enablement to holistically meet customer needs.
• Attract and retain top-tier talent to support the bank’s growth objectives.

What We Are Looking For

Education

• Graduation: Full time graduate in any discipline from a recognised institution.

Experience

• Minimum of 0-2 years of experience in sales, preferably in banking or financial services.

Skills and Attributes

• Strong customer engagement and relationship-building skills
• Ability to understand and analyze customer banking needs
• Excellent communication and interpersonal skills
• High level of integrity and compliance orientation
• Self-motivated with a results-driven approach
• Adaptability to work across diverse geographies and customer segments