Sales Executive – Wires & Cables

Sturlite India; Wayanad District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive fixed salary

Performance incentives

Field conveyance

Mobile reimbursement

Career growth opportunities

Job summary

Sturlite Electric Private Limited, Bengaluru-based fast-growing FMEG company with pan-India presence, seeks Sales Executive for Wires & Cables in General Trade. The role focuses on dealers, distributors, and strong field execution to drive growth in the assigned territory.

The candidate will manage primary and secondary sales, build long-term channel partnerships, and travel extensively within the territory to achieve targets and expand market coverage.

Qualifications

• Bachelor's degree in any discipline.
• 25 years of experience in Wires & Cables, Electrical, FMEG, or allied industries.
• Strong experience in General Trade / B2C channel sales.
• Experience handling dealers, distributors, and electrical retailers.
• Good understanding of the local electrical market and trade network.
• Proven ability to achieve sales targets and develop new business.
• Strong communication, negotiation, and relationship-management skills.
• Comfortable with extensive field travel within the assigned territory.
• Own two-wheeler preferred.

Responsibilities

• Achieve monthly and quarterly sales targets for the assigned territory.
• Drive primary and secondary sales through dealers and distributors.
• Develop and maintain strong relationships with electrical dealers, distributors, retailers, and channel partners.
• Identify and appoint new dealers and distributors as per business requirements.
• Conduct regular market visits and ensure effective territory coverage.
• Increase product availability and visibility at retail counters.
• Monitor secondary sales, stock movement, and inventory at distributor and dealer points.
• Ensure effective implementation of company schemes, promotions, and trade offers.
• Track competitor pricing, products, schemes, and market activities.
• Generate market intelligence and provide regular feedback to the reporting manager.
• Ensure timely collection of payments from channel partners.
• Prepare daily visit reports, beat plans, sales reports, and market updates.
• Support dealer meets, retailer meets, product launches, and trade activation activities.
• Ensure strong execution of company policies and sales processes in the assigned territory.

Skills

General Trade Sales

B2C Sales

Dealer Management

Distributor Management

Channel Sales

Primary Sales

Secondary Sales

Market Development

Territory Management

Retail Sales

New Dealer Appointment

Business Development

Market Intelligence

Trade Marketing

Collection Management

Beat Planning

Sales Reporting

Negotiation

Relationship Management

Target Achievement

Education

Bachelor's degree

Job description

Sales Executive

Wires & Cables

• Field Sales

General Trade

Dealer & Distributor Management

AT A GLANCE

Function

Sales

Wires & Cables

Level

Sales Executive

Location

As per business requirement

Reporting

To Area Sales Manager / Territory Sales Manager

Channel

General Trade (B2C)

Experience

25 Years

Industry

Wires & Cables / Electrical / FMEG

ABOUT STURLITE

Sturlite Electric Private Limited is a fast-growing FMEG company headquartered in Bengaluru, with a pan-India presence and a portfolio spanning Lighting, Wires & Cables (Voltedge), Switches, Solar (Zevolt), and Wellness.

As we continue to expand our Wires & Cables business, we are looking for energetic and result-oriented Sales Executives who can strengthen our dealer and distributor network and drive business growth in their assigned territory.

THE ROLE

As a Sales Executive Wires & Cables, you will be responsible for driving sales in the assigned territory through regular market visits, dealer and distributor management, new customer development, and strong execution of primary and secondary sales.

The role is highly field-oriented and is suitable for candidates who have a strong understanding of the electrical trade and enjoy building long-term relationships with channel partners.

KEY RESPONSIBILITIES

• Achieve monthly and quarterly sales targets for the assigned territory.


• Drive primary and secondary sales through dealers and distributors.


• Develop and maintain strong relationships with electrical dealers, distributors, retailers, and channel partners.


• Identify and appoint new dealers and distributors as per business requirements.


• Conduct regular market visits and ensure effective territory coverage.


• Increase product availability and visibility at retail counters.


• Monitor secondary sales, stock movement, and inventory at distributor and dealer points.


• Ensure effective implementation of company schemes, promotions, and trade offers.


• Track competitor pricing, products, schemes, and market activities.


• Generate market intelligence and provide regular feedback to the reporting manager.


• Ensure timely collection of payments from channel partners.


• Prepare daily visit reports, beat plans, sales reports, and market updates.


• Support dealer meets, retailer meets, product launches, and trade activation activities.


• Ensure strong execution of company policies and sales processes in the assigned territory.

WHAT WE ARE LOOKING FOR

• Bachelor's degree in any discipline.


• 25 years of experience in Wires & Cables, Electrical, FMEG, or allied industries.


• Strong experience in General Trade / B2C channel sales.


• Experience handling dealers, distributors, and electrical retailers.


• Good understanding of the local electrical market and trade network.


• Proven ability to achieve sales targets and develop new business.


• Strong communication, negotiation, and relationship-management skills.


• Comfortable with extensive field travel within the assigned territory.


• Own two-wheeler preferred.

PREFERRED INDUSTRY BACKGROUND

Candidates With Experience In Companies Such As

• Polycab


• KEI Industries


• RR Kabel


• Finolex Cables


• Havells


• V-Guard


• Apar Industries


• Anchor


• HPL Electric


• Plaza Cables


• Other reputed Wires & Cables / Electrical companies

KEY SKILLS

• General Trade Sales


• B2C Sales


• Dealer Management


• Distributor Management


• Channel Sales


• Primary Sales


• Secondary Sales


• Market Development


• Territory Management


• Retail Sales


• New Dealer Appointment


• Business Development


• Market Intelligence


• Trade Marketing


• Collection Management


• Beat Planning


• Sales Reporting


• Negotiation


• Relationship Management


• Target Achievement

WHAT YOU WILL GET

• Competitive fixed salary with performance incentives.


• Field conveyance and mobile reimbursement as per company policy.


• Opportunity to work with a rapidly growing FMEG company.


• Exposure to a growing Wires & Cables business.


• Career growth opportunities within the sales organization.

WHO YOU WILL WORK WITH

You will report to the Area Sales Manager / Territory Sales Manager and work closely with dealers, distributors, retailers, and channel partners to expand market coverage and achieve sales targets.