Sales Enablement Specialist

NTT DATA; Chennai District; On-site; INR 9,00,000 - 12,00,000; Full time

Job summary

A technology services company seeks a Content Manager to create and maintain engaging sales-ready materials. This role involves overseeing the narrative strategy, developing content strategies aligning with marketing goals, and managing the entire content lifecycle. The ideal candidate will have a degree in communications or related fields, five years of experience in content management, and strong communication skills. Familiarity with leading content management systems and proficiency in MS Office is essential. This role is based in Chennai, Tamil Nadu.

Qualifications

• Five years of relevant experience in content management or a similar capacity.
• Proficiency in using leading content management systems.
• Strong leadership abilities.

Responsibilities

• Oversee narrative strategy for effective content engagement.
• Develop comprehensive content strategy aligning with marketing objectives.
• Manage content expiration schedules and coordinate archival procedures.
• Conduct webinars to educate on repository utilization.

Skills

Outstanding written communication skills

Verbal communication skills

Leadership abilities

Engaging content development

Advanced computer literacy

Education

Bachelor’s degree in communications, English, or related discipline

MBA

Tools

SharePoint

MS Word

PPT

Excel

Job description

The Content Manager is responsible for creating and maintaining sales-ready materials within the Global Knowledgebase and associated sales repositories. This position operates under and reports to the sales enablement. This role requires a strong commitment to producing well-organized, customer-focused content that clearly conveys key messages and effectively showcases the benefits of products or services.

Key Responsibilities

• Oversee the narrative strategy to ensure content effectively engages and resonates with its intended audience.

• Improve repository development through the integration of pertinent artifacts into the content management system.

• Source and consolidate reusable, proposal-specific materials from diverse organizational channels.
• Develop a comprehensive content strategy that aligns with both immediate and long-term marketing objectives.
• Collaborate with marketing and design teams to strategically plan and optimize content, visual aesthetics, and presentation layouts.
• Edit, proofread, and elevate content artifacts to ensure consistency and maintain high quality standards.

• Upload NTT DATA’s sales materials to content platforms after obtaining necessary expert approvals.

• Evaluate and organize materials to prepare client-ready documents and identify needed updates.

• Delegate tasks to translators, editors, and designers as required for content refinement.
• Methodically categorize collateral within the knowledgebase and update it with pertinent, company-specific resources.
• Ensure accurate assignment of metadata, monitor for duplication, and confirm format compliance with established templates.
• Verify all artifacts are clearly labeled and accompanied by appropriate informational tags in accordance with sales enablement guidelines.

Content Lifecycle Management

• Demonstrates comprehensive expertise in all facets of content creation and distribution.
• Manages content expiration schedules and coordinates archival procedures as required.
• Performs regular assessments of the repository to maintain accurate taxonomy tagging practices.
• Oversee and tracks expiration timelines, collaborating proactively with subject matter experts to ensure timely updates ahead of deadlines.
• Compile periodic reports summarizing content inventory and publication metrics.
• Conducts webinars and workshops to educate new users on best practices for effective repository utilization.

Collaboration and Additional Duties

• Develop and sustain a robust network of subject matter experts throughout the organization to facilitate effective content creation and maintenance.
• Address inquiries and engage with subject matter experts to provide continuous support.
• Partner with the sales enablement team to produce promotional materials as required.
• Work in close coordination with IT to assist in implementing system enhancements.

Preferred Candidate Profile

• A bachelor’s degree in communications, English, or a related discipline is required; an MBA is preferred.

• Five years of relevant experience in content management or a similar capacity.
• Outstanding written and verbal communication skills.
• Advanced computer literacy with familiarity in leading content management systems; knowledge of SharePoint is preferred but not required.

• Proficiency in MS Word, PPT, and Excel.

• Proven ability to develop engaging content that encourages audience interaction.
• Strong leadership abilities.