Sales Development Representative- US Market

Skyleaf Consultants LLP; Navi Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Skyleaf Consultants LLP seeks a proactive Demand Generation specialist to drive multi-channel marketing efforts, generate quality leads, and nurture them through the sales funnel. You will collaborate with sales to qualify opportunities and accelerate revenue growth.

The role emphasizes outbound and inbound lead generation, CRM collaboration, and data-driven optimization across digital marketing, content, and events. A background in SaaS sales and B2B is preferred.

Qualifications

• Proven success: 1-3 years in business development or sales, preferably in SaaS or technology.
• Business development in B2B: hunting, nurturing, and qualifying leads.
• Strong verbal and written communication to engage senior stakeholders.
• Analytical thinking: using data and insights to drive decisions and strategy.
• Tech savviness: familiarity with CRM tools like Salesforce and Outreach.

Responsibilities

• Demand generation: develop strategies across digital marketing, content, events, and partnerships to generate leads.
• Cold calling: proactively reach out to prospects, schedule meetings or demos, and convert leads to opportunities.
• LinkedIn networking: expand network, engage decision-makers, and boost brand visibility.
• Email outreach: create targeted campaigns, craft content, perform A/B testing of subject lines and messaging.
• Lead management: prioritize inbound leads, align with sales, and accelerate progression through the funnel.
• Analytics and reporting: monitor campaigns, track ROI, lead conversion, and CAC to optimize performance.

Skills

Lead generation

Cold calling

LinkedIn networking

Email outreach

Lead management

Analytics

Communication

SaaS sales

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Outreach

Job description

Demand Generation: Develop and implement comprehensive demand generation strategies to drive

leads and revenue growth. Utilize various channels and tactics such as digital marketing, content

marketing, events, and partnerships to generate qualified leads.

Cold Calling: Proactively reach out to potential clients via cold calling to introduce products/services,

identify opportunities, and schedule meetings or demos. Develop scripts and strategies to effectively

engage prospects and convert leads into opportunities.

LinkedIn Networking: Leverage LinkedIn and other social media platforms to expand the company's

network, establish relationships with key decision-makers, and enhance brand visibility. Engage with

relevant industry groups, participate in discussions, and share valuable content to position the company

as a thought leader.

Email Outreach: Create and execute targeted email campaigns to nurture leads, promote

products/services, and drive conversions. Craft compelling email content, A/B test subject lines and

messaging, and utilize marketing automation tools to optimize campaign performance.

Lead Management: Manage and prioritize inbound leads generated through various channels, ensuring

timely follow-up and qualification. Collaborate with sales teams to understand lead requirements, provide

necessary support, and facilitate the progression of leads through the sales funnel.

Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, tracking key

metrics such as lead conversion rates, ROI, and customer acquisition cost. Use data-driven insights to

refine strategies, optimize campaigns, and maximize marketing effectiveness.

Job Requirement

Experience & Skills

Proven Success: 1-3 years in business development or sales, preferably in SaaS or technology. Lead generation and Cold calling is essential for the North America region.

Business Development Expertise: Experience in B2B environments, including hunting, nurturing, and qualifying leads.

Communication Excellence: Strong verbal and written skills to engage and persuade senior stakeholders.

Analytical Thinking: Ability to use data and insights to inform decisions and strategies.

Tech Savviness: Familiarity with CRM tools like Salesforce, Outreach, and other platforms.

Education: Bachelor's degree in Marketing, Business Administration, or related field.