Sales Development Manager

Rupa And Company Limited; Kolkata District; On-site; INR 6,75,000 - 9,00,000; Full time

Job summary

A leading textile company in India is seeking an experienced Sales & Development Manager/Sr. Manager in Kolkata. The role involves driving Sales Automation, managing field teams, and leading strategic initiatives. Candidates should have 7-12 years of experience in the textile, FMCG, or manufacturing industries, along with strong leadership and analytical skills. Interested applicants may send their resumes to the provided email addresses.

Qualifications

• Minimum 7-12 years of hands-on experience in similar profile.
• Must have working experience in Textile Industry, FMCG or Manufacturing Industry.

Responsibilities

• Ensure SFA implementation across brands and states.
• Drive daily active usage of the SFA platform by the field team.
• Monitor daily TC, PC, EC metrics and drive gap closure through weekly reporting.

Skills

Sales Automation (SFA) platforms

General Trade (GT) operations

Analytical capability

Leadership skills

Cross-functional execution

Education

Any Graduate or MBA preferred

Tools

Excel

Power BI

Job description

We are hiring!

We are seeking an experienced Sales & Development Manager/Sr. Manager with at least 7-12 years of experience for Kolkata location.

Company Description

Rupa is today one of the best knitwear brands in India, covering the entire range of knitted garments from innerwear to casual wear. Over the years, Rupa has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers.

Its Brands includes: Rupa Frontline, Bumchums, Euro, Colors, Peek-a-Boo, Femmora, etc.

Role Requirement

• Education: Any Graduate or MBA preferred
• Experience: Minimum 7-12 years of hands-on experience in similar profile.
• Industry Exposure: Must have working experience in Textile Industry, FMCG or Manufacturing Industry.

Key Responsibilities

Sales Technology & Compliance

• Ensure SFA implementation across brands and states.
• Drive daily active usage of the SFA platform by the field team.
• Increase DMS utilization with secondary invoicing processed through DMS.

Field Discipline & Coverage Excellence

• Enforce weekly Journey Plan (JP) adherence with GPS-based check-in/out.
• Monitor daily TC, PC, EC metrics and drive gap closure through weekly reporting.
• Maintain beat hygiene, including accurate outlet master data.
• Improve Depth of Penetration/Listing (DPL) across General Trade (GT) channels.

Productivity & Incentive Management

• Ensure field teams achieve minimum 7 hours of geotagged productive time daily.
• Manage Attendance & Coverage-linked incentive multipliers to drive discipline.

Review & Governance

• Drive a structured review rhythm: L1 (Weekly), L2 (Monthly), L3 (HO-level).
• Use R-A-G based dashboards for proactive performance monitoring.
• Execute the Consequence Matrix for non-compliance through coaching and corrective actions.
• Lead one strategic improvement initiative per quarter.

Required Skills

• Strong experience in Sales Automation (SFA) and DMS platforms
• Proven track record in General Trade (GT) operations
• High analytical capability with dashboard & reporting proficiency (advance excel/power BI)
• Strong leadership, discipline enforcement, and team coaching skills
• Ability to work cross-functionally and drive execution at scale

Interested candidates, please share your updated resume at [e-mail] & [e-mail]