Sales Assistant Manager

Weekday; Mumbai; On-site; INR 4,00,000 - 8,00,000; Full time

Job summary

A leading home appliances firm is seeking a Product Experience & Retail Enablement Lead in Mumbai to enhance product awareness and in-store execution. This role involves delivering engaging product demonstrations, supporting retail teams, and interacting directly with customers to address queries. The ideal candidate should have 4–8 years of experience in the consumer durables sector, strong communication skills, and a solution-focused attitude. Competitive salary is offered, ranging from ₹4,00,000 to ₹8,00,000 annually.

Qualifications

• 4–8 years of experience in product demonstration, retail sales, or merchandising support within the home appliances or consumer durables industry.
• Hands-on exposure to working with demonstrator or merchandiser teams.
• Strong verbal communication skills in English; additional languages are a plus.
• Comfortable handling customer interactions via email and online platforms.
• A calm, customer-focused attitude with attention to detail.

Responsibilities

• Deliver engaging, hands-on product demonstrations for internal sales teams, retail partners, and merchandising staff.
• Interact directly with customers to explain product usage and address queries.
• Support rollout of new products, promotions, and merchandising initiatives.
• Maintain basic reports and documentation related to product demos and customer interactions.
• Assist in improving demo processes and retail enablement practices over time.

Skills

Product Demonstration

Retail Enablement

Customer Communication

Merchandising Support

Home Appliances

E‑commerce Query Handling

Field Feedback

Presentation Skills

Tools

MS Excel

Office Tools

Job description

Product Experience & Retail Enablement Lead

This role is for one of our clients.

• Industry: Manufacturing
• Seniority level: Mid-Senior level
• Min Experience: 2 years
• Location: Mumbai
• Job Type: full-time

₹4,00,000 - ₹8,00,000 a year

We are hiring a Product Experience & Retail Enablement Lead to strengthen nationwide product awareness, demonstrations, and in-store execution for our home appliances portfolio. This role is central to ensuring that retail teams, merchandisers, and customers clearly understand product value, usage, and differentiation.

You will work closely with sales, merchandising partners, and customers—driving impactful demonstrations, resolving product queries, and acting as a key feedback channel between the market and internal teams.

What You’ll Do

Product Demonstration & Enablement

• Deliver engaging, hands‑on product demonstrations for internal sales teams, retail partners, and merchandising staff.
• Enable CSD merchants and retail personnel with clear explanations of product features, usage, and benefits.
• Ensure consistent product messaging and demonstration standards across regions and teams.

Customer Interaction & Support

• Interact directly with customers to explain product usage, address queries, and provide basic troubleshooting support.
• Handle customer queries received via email and e‑commerce platforms (including Amazon Seller Central).
• Maintain a professional, customer‑first approach across all touchpoints.

Retail & Channel Collaboration

• Act as a coordination point between sales teams, merchandisers, demonstrators, and customers.
• Support rollout of new products, promotions, and merchandising initiatives.
• Share structured feedback from the field on customer expectations, objections, and training needs.

Process, Knowledge & Reporting

• Maintain basic reports and documentation related to product demos, feedback, and customer interactions.
• Support internal teams with insights on product performance and improvement opportunities.
• Assist in improving demo processes and retail enablement practices over time.

What Will Make You Successful

• 4–8 years of experience in product demonstration, retail sales, or merchandising support within the home appliances or consumer durables industry.
• Hands‑on exposure to working with demonstrator or merchandiser teams.
• Strong verbal communication skills in English; additional languages are a plus.
• Comfortable handling customer interactions via email and online platforms.
• Basic working knowledge of MS Excel and office tools.
• A calm, customer‑focused attitude with attention to detail.

Skills & Strengths

• Product Demonstration
• Retail Enablement
• Customer Communication
• Merchandising Support
• Home Appliances
• E‑commerce Query Handling
• Field Feedback
• Presentation Skills