Rural Banking Group Sales Manager

Hdfc Bank; Dadri; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Hdfc Bank’s Rural Banking Group seeks a RBG Sales Manager SURU to lead village-level cross-sell across Retail Liability, Retail Asset, Insurance and KGC. The role drives sales officers, coordinates with SURU State Head, and ensures targets are met in assigned geographies.

You will train teams, manage lead generation, ensure process adherence, and travel to assigned locations with required two-wheeler and four-wheeler. Prior banking experience and product knowledge are essential.

Qualifications

• Graduation or equivalent is required.
• Post-Graduation or higher preferred.
• Demonstrated interpersonal and communication skills.
• In-depth knowledge of banking products and processes.
• Understanding of regulatory requirements in banking.
• Strong planning and organizing abilities.
• Proficient in Microsoft Office applications.
• Strong communication skills.
• Knowledge of insurance products is beneficial.

Responsibilities

• Drive village penetration across allotted villages via SO team members.
• Collaborate with SURU State Head and sales team to cross-sell Retail Liability, Retail Asset, Insurance & KGC.
• Ensure sales resources are productive and achieve targets.
• Provide market-level insights to drive cross-sell strategy.
• Maximize cross-sell penetration within existing customers and NTB acquisitions.
• Meet monthly and annual targets for cross-sell products.
• Plan and conduct loan mela in identified potential sales areas.
• Engage with influential stakeholders to maximize village conversions.

Skills

Interpersonal Skills

Banking Product Knowledge

Regulatory Knowledge

Planning and Organizing

Communication

Insurance Product Knowledge

Education

Graduation

Post-Graduation

Tools

Microsoft Office

Job description

Job Name: RBG Sales Manager SURU, Rural Banking Group
Job Title: RBG - Sales Manager SURU

Business Unit: Retail Agri

Team: SURU, Cross Sell & Marketing

Reports to: State Head SURU Initiative

Travel required - Candidate should be comfortable in travel for work in assigned locations on daily basis.

Vehicle-: Two wheeler & four wheeler mandatory

Job Purpose

To align & drive business through Sales Officers across assigned villages/region in terms of product & process training so as to support Cross-Sell business of Retail Liability, Retail Asset, Insurance & KGC business. To drive business through the assigned sales officers & ensure the cross-sell objective in each of the assigned village is met within the stipulated time.

Job Responsibilities

(JR) :Actionable (4-6)Region Product Penetration & Cross-Sell Business Development

• Drive village penetration across allotted villages via allocated SO team members.
• Work closely with SURU State Head sales and sales team (SO, etc.) across hierarchy and get Retail Liability, Retail Asset, Insurance & KGC business done through conventional & digital channels in assigned geographies.
• Ensuring all sales resources are productive and achieve their assigned sales targets on each of the above-mentioned product.
• Ensure market level understanding and scoping for SO to drive cross sell business on above mentioned Cross-Sell products.
• Ensure maximum penetration of cross sell products in already existing customer base as well as New to Bank (NTB) acquisitions.
• Ensure Annual and monthly targets for above mentioned cross sell products are met in the assigned geography via assigned SO.
• Work closely with SURU State Head to ensure targets assigned to the region are met on monthly and annual basis.
• To go and achieve their individual assigned village penetration target for better conversions and target achievement.
• Plan and conduct loan mela at identified potential Saless.
• Visit Saless and engage personally with Influential person/s in villages to extract maximum business from that village/region for cross sell team.

Product & process Support

• Provide end to end support to sales team members in terms of process & product.
• Address issues pertaining to cross functions & ensuring that there are no lags in the complete process flow.
• Push for 100% sales team resource activation on the newly launched products/drive rolled out by central team.
• Liaison with cross function teams like Liabilities, Retail Asset, Operations, Policy, etc. and provide solution to line team.
• Operate as a Single point of contact between SO and all the cross functional teams for all type of system, product, process, regulatory and marketing related requirements for assigned geography.
• Monitoring and tracking the implementation of the product sale action plan designed for specific regions.

Training

• Ensuring that complete team is Trained on Insurance, Retail Asset, Liability, digital Products and processes.
• Training the complete Team on all the KGC, Retail Assets, Retail Liability, etc. products and the processes.

Lead Generation & Compliance

• Ensuring zero customer complaints & immediate resolution of the same if any.
• Guiding & ensuring generation of maximum number of genuine leads and conversion of the same.

System updations & MIS updations

• Ensure 100% correct information as per guidelines are updated in system within defined TAT.

Others

• Any of the control parameters might be added or omitted basis business requirement, market requirement and senior management directives
• Any other task assigned by seniors from time to time

Educational Qualifications Key Skills

• Graduation
• Post-Graduation
• Interpersonal Skills
• Banking Product & Process Knowledge
• Regulatory Knowledge
• Planning and Organizing Skills
• Advanced Microsoft Office
• Communication
• Insurance product Knowledge

Experience Required

• Minimum experience in years: 4-6 years
• Exposure to banking/Insurance is must

Major Stakeholders (intra team and cross functional stakeholders, who would need to be interacted with for discharging duties)

• Insurance Channel partners for LI, GI & Health
• Liability Ops team
• Retail Asset Team
• Third Party Products team
• Operations
• Credit
• Sales Team
• KGC Product team
• Compliance