Retention Specialist

Policybazaar.com; Gurugram District; On-site; INR 6,00,000 - 8,00,000; Full time

Job summary

A leading financial services company is seeking a CRM Executive to enhance customer engagement through tailored communication strategies and comprehensive data management. You will develop and implement CRM strategies, execute marketing campaigns, and analyze customer data to optimize retention and satisfaction. Ensuring compliance with data protection regulations and utilizing advanced CRM tools will be key components of this role. If you have a strong background in CRM and a passion for improving customer experiences, this is the position for you.

Qualifications

• Experience in developing and implementing successful CRM strategies.
• Proficiency in data management and analytics.
• Strong communication skills across channels.

Responsibilities

• Develop and oversee CRM strategies to enhance engagement.
• Design and execute email marketing campaigns.
• Monitor customer feedback and satisfaction levels.
• Ensure compliance with data protection regulations.

Skills

CRM strategies development

Cross-functional collaboration

Data analysis

Email marketing

Customer communication strategies

Tools

CRM software

Job description

Job Description

Role: CRM Executive

Responsibilities

• Develop, implement, and oversee CRM strategies to enhance customer engagement, retention, and loyalty.
• Collaborate with cross-functional teams to align CRM initiatives with overall business goals.
• Identify and analyze customer segments and create targeted marketing campaigns.

Data Management

• Maintain and update customer databases, ensuring accuracy and completeness of customer information.
• Regularly clean and segment data for effective campaign targeting.
• Use data analysis tools to derive insights and make data-driven decisions.

Campaign Management

• Design, execute, and monitor email marketing campaigns, SMS, and other CRM initiatives.
• A/B test campaigns to optimize open rates, click-through rates, and conversion rates.
• Collaborate with the marketing team to integrate CRM campaigns with broader marketing efforts.

Customer Engagement

• Develop and implement customer communication strategies through various channels.
• Monitor customer feedback and satisfaction, addressing any issues or concerns promptly.
• Create personalized customer experiences by tailoring content and offers.

Analytics and Reporting

• Track and report on key CRM metrics, including conversion rates, retention rates, and customer lifetime value.
• Provide regular performance reports and insights to management.
• Continuously evaluate and improve CRM strategies based on data and feedback.

Technology Utilization

• Proficiently use CRM software and tools to streamline processes and automate tasks.
• Stay updated on CRM trends and technologies to recommend system enhancements.

Compliance and Data Security

• Ensure compliance with data protection regulations (e.g., GDPR) and best practices.
• Maintain the confidentiality and security of customer data.