Reliance Brands Limited - Marketing Lead

Uddyam; India; On-site; INR 15,00,000 - 25,00,000; Full time

Job summary

A reputable fashion company in India is seeking a Marketing Lead to define and execute brand strategies for premium menswear. The ideal candidate will have 8–15 years of experience in brand marketing, a master's degree in a relevant field, and a proven track record with luxury brands. Key responsibilities include managing integrated marketing campaigns and collaborating with retail teams. This role offers an opportunity to shape the brand's presence in the market.

Qualifications

• 8–15 years of progressive experience in fashion, lifestyle, or premium consumer goods.
• Proven track record of leading brand marketing for a premium or luxury brand.
• Deep understanding of fashion trends and luxury positioning.

Responsibilities

• Define and refine brand's positioning and communication tone.
• Create and execute integrated marketing calendars.
• Partner with digital marketing teams to drive ROI-focused campaigns.
• Collaborate with retail teams to ensure brand consistency.
• Build relationships with media and manage brand collaborations.
• Conduct competitor benchmarking and trend analysis.

Skills

Brand Strategy & Positioning

Marketing Planning & Execution

Digital & Performance Marketing

Retail & Visual Merchandising Support

PR, Events & Collaborations

Market & Consumer Insights

Education

Master's degree or equivalent in Marketing, Fashion Management, or Business Administration

Job description

Marketing Lead - Reliance Brands Limited

Key Responsibilities

1. Brand Strategy & Positioning
   • Define and refine the brand's positioning, personality, and communication tone in line with market trends and customer expectations.
   • Develop long‑term brand growth plans to strengthen awareness, recall, and equity in the premium menswear segment.
   • Lead the execution of seasonal brand campaigns across digital, print, outdoor, and in‑store media.
2. Marketing Planning & Execution
   • Create and execute integrated marketing calendars aligned with product drops, seasons, and key brand moments.
   • Manage end‑to‑end campaign development – concept, creative brief, content, media planning, execution, and performance tracking.
   • Coordinate with creative agencies, content teams, stylists, and photographers to develop best‑in‑class assets.
3. Digital & Performance Marketing
   • Partner with digital marketing teams to drive ROI‑focused campaigns across paid social, search, and display channels.
   • Oversee influencer marketing, content partnerships, and social media strategy to build brand advocacy and online presence.
   • Monitor customer engagement and optimise campaigns based on insights and analytics.
4. Retail & Visual Merchandising Support
   • Collaborate with retail and VM teams to ensure brand consistency across store environments, POPs, and window displays.
   • Plan and execute localized retail activations and launch events in high‑performing regions or flagship stores.
5. PR, Events & Collaborations
   • Build strong relationships with media, stylists, and fashion editors to drive earned coverage.
   • Identify and manage high‑impact brand collaborations, sponsorships, and events aligned with brand ethos.
6. Market & Consumer Insights
   • Conduct competitor benchmarking and trend analysis regularly.
   • Lead consumer research initiatives to refine targeting, pricing, and messaging strategies.

Key Requirements

• Master's degree or equivalent in Marketing, Fashion Management, or Business Administration.
• 8–15 years of progressive experience in fashion, lifestyle, or premium consumer goods.
• Proven track record of leading brand marketing for a premium or luxury brand (menswear preferred).
• Deep understanding of fashion trends, luxury positioning, and customer psychographics.
• Strong creative sensibility with data‑driven decision‑making skills.
• Experience in managing cross‑functional teams, agencies, and large‑scale budgets.
• Excellent communication, stakeholder management, and leadership abilities.